Japan Debut! Legendary Patch, a Hit Product with 250 Million Sold in Korea

The self-care product 'Legend Patch,' which has sold over 250 million units cumulatively in Korea and gathered over 300,000 reviews, is making its debut in Japan. Supported by TV shopping and major Korean e-commerce sites, T style Corporation has launched early sales on Makuake starting July 13, 2026.

https://www.makuake.com/project/legend_patch/

The campaign period runs from Monday, July 13, 2026, to Thursday, August 30, 2026.

Tsuji-gaki Toshiaki, Representative Director, T style Corporation, leading the Japanese expansion of the popular 'Legend Patch' from Korea.

◼️ How I Discovered the 'Legend Patch'

Until this past spring, I lived in the UAE (Dubai) for about four years and am now based in Kuala Lumpur, Malaysia. As I entered my 40s and continued working while traveling between Japan and overseas, long flights, constant movement, and desk work became part of my daily routine. That’s when I began personally searching for 'easy, everyday self-care' that I could maintain consistently.

At the same time, visiting various countries made me realize how differently people live and work. Especially in East Asia, including Japan, people seem particularly diligent, responsible, and fast-paced. This is also reflected in the World Values Survey (WVS), which shows that Japan, Korea, and Taiwan rank among the highest globally in valuing 'diligence' and considering 'work important in life.'

Therefore, I began to strongly wonder:

'Is there a form of self-care that hardworking people can easily incorporate into their daily lives?'

That question became increasingly important to me.

Then, in October 2025, while visiting the 'Mega Show' exhibition in Hong Kong, I happened to receive a sample of the 'Legend Patch' from N-dia Corporation (headquartered in Seoul, Korea). A staff member applied it for me at their booth. At large exhibitions like this, I typically walk over 20,000 steps a day, yet strangely, I felt surprisingly light—both mentally and physically.

October 2025, Mega Show in Hong Kong – attracting visitors from around the world

I learned that the 'Legend Patch' is widely supported and frequently repurchased in Korea,

making it a product backed by 'trust' and 'proven results.' However, what attracted me wasn’t just the 'trust' and 'track record.'

What resonated with me most was the philosophy:

'Self-care that can be effortlessly continued in daily life.'

'Because you’re busy, don’t create special time—just integrate it naturally into your routine.'

This value aligned perfectly with what I had been seeking, and I felt it would surely be needed by hardworking people in Japan as well.

With this conviction, our company entered into an 'exclusive distribution agreement' with N-dia Corporation.

We secured the exclusive rights, entrusted with the Japanese market – the popular Legend Patch from Korea.

◼️ What is the 'Legend Patch'?

Since its launch in Korea, the 'Legend Patch' has sold over 250 million units cumulatively. It is supported by TV shopping and major Korean e-commerce platforms and has received over 300,000 cumulative reviews. This proven self-care product is now making its debut in Japan.

The product was born from the desire to make 'daily self-care more accessible and convenient.'

Key features that set 'Legend Patch' apart:

- Developed over 7 years of research and refinement (3rd generation patch)

- Incorporates proprietary far-infrared material, 'Elixir Stone'

- Designed with natural-origin ingredients for safety

- Gently scented with herbal aroma

- Premium adhesion using 'Technomelt' adhesive from Henkel (Germany)

Since its Korean launch, it has sold over 250 million units, maintaining popularity on TV shopping and major Korean e-commerce sites, and has received over 300,000 cumulative reviews.

※ Ranked No.1 in the Emergency/First Aid category on 'NAVER Shopping'! (as of July 3, 2026)

※ Ranked No.1 in sales and popularity in the Health/Patch category on Coupang (as of July 3, 2026)

◼️ Product Introduction

Regular Size – versatile and easy to use anywhere

Premium Sport – ideal for wrists, ankles, joints, etc.

● Regular: 40 patches total

● Premium Sport: 20 patches total

Photo of the standard Regular Size

◼️ 48-Hour Early Bird Discount until July 15 (Mon) 11:59 PM

▼ 'Legend Patch' – Japan's First Reveal on Makuake

https://www.makuake.com/project/legend_patch/

◼️ The Journey to Japan's Debut

About one year after our first encounter in Hong Kong. After extensive preparations—including quality checks, various tests, regulatory compliance for the Japanese market, and building a sales system—our Japan debut has finally become a reality.

<October 2025>

Mega Show in Hong Kong – First encounter with Legend Patch

October 2025 – Mega Show in Hong Kong – Experienced the Legend Patch sample

◼️ After several negotiations, we signed the exclusive distribution agreement

Secured exclusive rights, entrusted with the Japanese market – the popular 'Legend Patch' from Korea

<February 2026>

Exhibited at the Tokyo Gift Show, introducing the product to Japanese companies

Especially women showed strong interest due to its Korean origin – many visitors tried it on-site

Many people stopped by the booth and engaged with us – Exhibition booth

CEO Jason came from Korea – Team group photo

◼️ Multiple meetings with Jason, both online and offline

Dinner meeting in Tokyo

With CEO Jason, we maintained communication weekly via email and chat, held online meetings, and met in person for dinners until the Japanese launch. Despite language and business culture differences, we overcame disagreements and reached this point today.

◼️ What can we gain through business?

He said something to me directly:

'I want you to succeed even more. For that, I’ll provide everything I can.'

'I’m sure we’ll have a long partnership.'