Our company endorses April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "Fukusei Co., Ltd. Junen Project."
In the past, temples and shrines were places where children played, naturally put their hands together in prayer, and were an integral part of daily life.
However, in recent years, due to declining religious affiliation and societal changes, that distance has gradually grown. Feeling that one "must worship correctly" can, paradoxically, become a barrier to taking the first step.
Fukusei Co., Ltd. has walked alongside temples and shrines through the sale of tabi (traditional Japanese socks). From these connections, we launched the "Junen" project, which connects the general public with temples and shrines, in October 2021.
In 2021 and 2022, we held temple and shrine events, creating opportunities for experiential learning.
Subsequently, we renewed the project by starting columns in September 2023.
Junen, with the concept of "Good fortune if you watch! Good luck if you read!", continues to disseminate the charm of temples and shrines as a media platform that allows people to "enjoy learning" about them through accessible entry points such as Goshuin pilgrimages, tourism, and good fortune.
FACT BOX
- Source: PR TIMES
- Category: News