【No.1 in Flyaway Care Stick Sales】plus eau Point Repair Series Launches 'Hyper Hold' - The Strongest Hold Ever for Flawless Bangs!

plus eau, a hair care brand by Tada Co., Ltd. (Headquarters: Kobe, Hyogo Prefecture), which has surpassed 41 million units in cumulative brand sales, is introducing 'plus eau Point Repair Hyper Hold,' a mascara for bangs and flyaways that boasts the strongest styling hold in the series' history. Sales will begin sequentially at variety shops nationwide from early June 2026, followed by drugstores in October. 'plus eau Point Repair Hyper Hold' achieves the strongest styling hold in the series. It is designed to reach every part of hair styling, including bangs, flyaways, and stray hairs. Since the 2023 launch of 'plus eau Point Repair Super Hard,' the company has received numerous requests for a hair mascara with even higher hold to keep bangs in place. This new line is the answer to those expectations. With four types available—'Point Repair' for a natural finish, 'Point Keep' with a smaller brush for delicate styling, 'Super Hard' for high hold, and 'Hyper Hold' specifically for bangs—users can now choose the best product for their specific needs. The new 'Hyper Hold' maintains the ease of use of previous products while providing long-lasting, maximum-strength hold. It instantly tames flyaways and stray hairs while keeping bangs perfectly styled all day. Featuring a large brush and a non-sticky gel formula, it is easy to touch up hair on the go. It also features the signature 'White Floral & Pear' fragrance common to the plus eau series.