Lipovitan x Chiikawa Campaign: 'Let's Do Our Best! Fight Ippatsu!'

Campaign Overview Taisho Pharmaceutical Co., Ltd. will launch its collaboration campaign with the popular character franchise 'Chiikawa', titled 'Let's Do Our Best! Fight Ippatsu! Campaign', starting Monday, June 1st. The campaign features two main initiatives where customers can receive original merchandise by purchasing eligible products.

In-Store Giveaways Customers will receive original goods on the spot with the purchase of eligible Lipovitan products. - First Wave (starts June 1st): Original clear file (5 types) with the purchase of one box. - Second Wave (starts July 1st): Original memo pad (5 types) with the purchase of one box. - Starting June 1st: Original tote bag (2 types) with the purchase of two boxes of Lipovitan D.

Receipt Lottery Campaign Customers can apply via receipts from eligible product purchases for a chance to win original merchandise, with 182 prizes available in total. - 1,500 JPY Course (100 winners): 'Fight Ippatsu!' Original Figure Set - 500 JPY Course (82 winners): Original QUO Card (500 JPY value)

The application period runs from Monday, June 1st, 2026, to Friday, August 7th, 2026. The campaign is available at drugstores, supermarkets, convenience stores, and e-commerce sites nationwide.