Taito Corporation (Headquarters: Shinjuku-ku, Tokyo) has announced the results of a survey on 'Rainy Day/Rainy Season Home Time for Children.' As an operator of indoor amusement facilities across Japan, including the kids' play facility 'RakugaKids' and the sports entertainment facility 'BOOTVERSE,' Taito investigated how children aged elementary school and below spend their time indoors and gathered parental insights.

Digital Play is Mainstream During Rainy Days More than two-thirds of children (70.2%) spend their rainy days watching television or videos, followed by gaming (43.2%). By age, the tendency to engage in digital activities—such as gaming or using smartphones and PCs—increases as children progress from preschool to lower and upper elementary school grades.

Approximately 70% of Parents Concerned About Lack of Exercise and Screen Time When asked about their children's lack of physical activity and increased time spent on smartphones or games, 66.8% of parents—representing two out of three—responded that they were 'concerned.'

High Demand for Indoor Facilities Shopping centers (SC) were the most popular destination for parents on rainy days (51.4%), followed by indoor kids' parks/playgrounds (29.4%) and indoor amusement facilities (27.4%). These results indicate a growing need for indoor facilities where children can stay active regardless of the weather, driven by parental anxiety regarding sedentary digital play.

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: BOOTVERSE