Takamatsu House Co., Ltd. has established the "Malerich Research Institute" to analyze and disseminate the value of highly scarce land in urban areas. The institute aims to interpret land value from both artistic and scientific perspectives, presenting intrinsically valuable locations to society. Activities include observations based on history, culture, and urban transformation, data analysis, and dialogues with experts. The first content released is an interview with product designer Naoto Fukasawa. Takamatsu House, established in April 2019, specializes in wooden detached housing and selects approximately 1% of over 2,000 monthly residential land information items.
Takamatsu House Co., Ltd., headquartered in Shibuya-ku, Tokyo, with Motohiko Fujiwara as President, established the "Malerich Research Institute." This institute aims to analyze and communicate the value of scarce urban land from multiple viewpoints. Its mission is to interpret land value through both artistic perspectives (culture, history) and scientific perspectives (station proximity, land appraisal data), thereby presenting what constitutes an intrinsically valuable location for customers. The institute's activities include observations based on history, culture, and urban transformation; verification through data analysis of factors like station distance and land prices; and dialogue projects with experts and cultural figures. Takamatsu House defines "Malerich" (稀立地) as a location possessing scarcity, convenience, and a good living environment, with overwhelming demand against limited supply. Its four components are asset value, culture/history, convenience, and living environment. The first content released is an interview with product designer Naoto Fukasawa, discussing unique perspectives on home selection and challenges in new home building. Takamatsu House, established in April 2019 as a new business company of the Takamatsu Group, specializes in wooden detached housing. It collects and refines over 2,000 residential land information items monthly, selecting only about 1% to provide intrinsically valuable locations. Through the Malerich Research Institute, Takamatsu House plans to share its insights on land value with society, fostering an environment where customers can make more informed housing choices. Related URLs: Malerich Research Institute: `https://takamatsu-house.co.jp/rare_location/mareken/`, What is Malerich: `https://takamatsu-house.co.jp/rare_location/`, Interview article: `https://takamatsu-house.co.jp/rare_location/mareken/interview/001.html`.
FACT BOX
- Source: PR TIMES
- Category: 新組織設立, New Service/取り組み開始, コンテンツ公開
FAQ
What is the primary objective of the newly established Malerich Research Institute by Takamatsu House?
The primary objective is to analyze and communicate the value of scarce urban land from multiple viewpoints, integrating artistic and scientific perspectives to identify intrinsically valuable locations for customers.
How does Takamatsu House define the concept of "Malerich" (稀立地)?
Takamatsu House defines "Malerich" as a location possessing scarcity, convenience, and a good living environment, characterized by overwhelming demand against limited supply, comprising asset value, culture/history, convenience, and living environment.
What kind of activities will the Malerich Research Institute undertake to analyze land value?
The institute's activities include observations based on history, culture, and urban transformation, verification through data analysis of factors like station distance and land prices, and dialogue projects with experts and cultural figures.
Who was interviewed for the first content released by the Malerich Research Institute, and what was the topic?
The first content released is an interview with product designer Naoto Fukasawa, discussing unique perspectives on home selection and challenges in new home building.
What is Takamatsu House's approach to selecting residential land for their housing developments?
Takamatsu House collects and refines over 2,000 residential land information items monthly, selecting only about 1% to provide intrinsically valuable locations for their wooden detached housing.