Takara Shuzo Co., Ltd. will launch "Sho Chiku Bai Shirakabegura 'MIO' <FROZEN>" nationwide on Tuesday, June 2nd, for a limited summer period, and as a year-round product through commercial and mail-order channels.
"Sho Chiku Bai Shirakabegura 'MIO' <FROZEN>" is a new sensation frozen sake that can be enjoyed with a crunchy texture by simply freezing it in the freezer, kneading it, and pouring it into a glass. It features a fruity and gentle sweetness derived from rice.
The container is a 100ml pouch, a single-serving type that is not bulky when discarded.
By launching "Sho Chiku Bai Shirakabegura 'MIO' <FROZEN>," we aim to offer customers a new way to enjoy sake and a slightly luxurious moment of reward, thereby revitalizing the "MIO" brand.
**Product Overview**
Product Name: Sho Chiku Bai Shirakabegura "MIO" <FROZEN>
Category: Sake
Sake Quality: Sake Meter Value -73 / Acidity 4.2
Alcohol Content: 5%
Ingredients: Rice (domestic), Rice Koji (domestic rice)
Volume/Container: 100ml pouch
Packaging: 12 bottles per cardboard box
Suggested Retail Price (excluding tax): 230 yen
Sales Channels/Period: Commercial routes, mail-order routes / Year-round
All other routes / Limited period (until around August)
Sales Area: Nationwide
Release Date: Tuesday, June 2, 2026
FACT BOX
- Source: PR TIMES
- Category: New Product