Takara Shuzo Co., Ltd. will launch "Sho Chiku Bai Shirakabegura 'MIO' <FROZEN>" nationwide on Tuesday, June 2nd, for a limited summer period, and as a year-round product through commercial and mail-order channels.

"Sho Chiku Bai Shirakabegura 'MIO' <FROZEN>" is a new sensation frozen sake that can be enjoyed with a crunchy texture by simply freezing it in the freezer, kneading it, and pouring it into a glass. It features a fruity and gentle sweetness derived from rice.

The container is a 100ml pouch, a single-serving type that is not bulky when discarded.

By launching "Sho Chiku Bai Shirakabegura 'MIO' <FROZEN>," we aim to offer customers a new way to enjoy sake and a slightly luxurious moment of reward, thereby revitalizing the "MIO" brand.

**Product Overview**

Product Name: Sho Chiku Bai Shirakabegura "MIO" <FROZEN>

Category: Sake

Sake Quality: Sake Meter Value -73 / Acidity 4.2

Alcohol Content: 5%

Ingredients: Rice (domestic), Rice Koji (domestic rice)

Volume/Container: 100ml pouch

Packaging: 12 bottles per cardboard box

Suggested Retail Price (excluding tax): 230 yen

Sales Channels/Period: Commercial routes, mail-order routes / Year-round

All other routes / Limited period (until around August)

Sales Area: Nationwide

Release Date: Tuesday, June 2, 2026

FACT BOX

  • Source: PR TIMES
  • Category: New Product