Takara Shuzo International, which operates global business, is initiating the development and export of products under the 'KYOTaKaRa' brand—previously used for domestic processed and commercial seasonings—to realize the Takara Group's Long-term Vision 2050, 'Making Japanese Sake and Japanese Food a Global Daily Habit.' The products will be distributed globally by leveraging the sales networks of the group's overseas Japanese food wholesale subsidiaries.
The newly launched 'KYOTaKaRa White Dashi' is a market-creating product developed in collaboration between France's Foodex and Takara Shuzo. In the EU, while there is demand for dashi and soup stocks for items like miso soup and udon, there are few dashi-related products due to strict import regulations on mixed food products containing animal ingredients. Under these circumstances, 'KYOTaKaRa White Dashi' utilizes Takara Shuzo's technology to create a rich, flavorful dashi without using animal-derived ingredients such as bonito flakes or niboshi (dried sardines).
The Takara Group will leverage synergies between its manufacturing and distribution arms through the development of the 'KYOTaKaRa' brand. Furthermore, to accelerate product development, the company will hold regular 'KYOTaKaRa' collaborative meetings involving Takara Shuzo, Takara Shuzo International, and all group food wholesale companies to promote the development of new products that utilize the group's strengths.
The Takara Group aims to realize its vision of 'Smiles in Life' by delivering a rich diet to people around the world through Japanese food and sake.
[Product Overview]
Product Name: KYOTaKaRa White Dashi Volume/Container: 1L / PET bottle Packaging: 6 bottles per cardboard box Destinations: All areas served by our overseas Japanese food wholesale group Scheduled Export Start: Around June 2026
FACT BOX
- Source: PR TIMES
- Category: New Product