Takara Shuzo Launches Limited-Edition 'Shochu Highball: Intense White Grape Cider Mix' on August 4

From left: Takara 'Shochu Highball' <Intense White Grape Cider Mix> 350ml, 500ml

Takara Shuzo Co., Ltd. will launch the 'Takara Shochu Highball: Intense White Grape Cider Mix' nationwide on Tuesday, August 4, 2026, in limited quantities.

The <Intense White Grape Cider Mix> is a limited-edition flavor from the Takara 'Shochu Highball' series, known for its strong carbonation. As part of the 'Intense Series,' it offers the strongest fizz in the lineup. Inspired by the popular 'jizake cider mix' served at casual izakayas, this chu-hi delivers a bold, refreshing drinking experience with 'ultra-strong carbonation' and the crisp, unsweetened flavor of 'white grape cider.'

Going forward, the company will continue to create new deliciousness and value in 'Wa-sake' through proven technology, contributing to customers' rich and joyful lifestyles.

[Product Overview]

Product Name: Takara 'Shochu Highball' <Intense White Grape Cider Mix> Category: Spirits (carbonated)

Alcohol Content: 7%

Pure Alcohol Content: 20g per 350ml, 28g per 500ml

Volume/Container: 350ml, 500ml / Aluminum Can

Packaging: 24 cans per cardboard box

Suggested Retail Price (excluding tax): 350ml / ¥159, 500ml / ¥217

Sales Area: Nationwide

Launch Date: Tuesday, August 4, 2026

◆Takara 'Shochu Highball' Brand Website: https://shochu-hiball.jp/

This dry-style chu-hi pursues the original taste of the 'Shochu Highball,' born in the working-class izakayas of Tokyo's Shitamachi district in the late 1940s—believed to be the origin of the term 'chu-hai.' It combines the satisfying depth of Takara shochu with a crisp, dry taste enhanced by strong carbonation. The product is also highly praised for its functional benefits: zero sugar※1, zero purines※2, and zero artificial sweeteners※3.

The Takara 'Shochu Highball' series has earned widespread customer loyalty and celebrated its 20th anniversary on March 7, 2026. The brand will continue to deliver the beloved 'crisp, dry taste with strong carbonation' cherished in Shitamachi izakayas.

※1 Based on food labeling standards, 'zero sugar' indicates less than 0.5g of sugar per 100ml. <Ramune Mix>, <Grape Mix>, <Ginger>, <Izakaya Umeshu Mix>, <Izakaya Akashiso Mix>, and <Rissho Uchida Umeshu-Style Mix> are not zero sugar.

※2 'Zero purines' indicates less than 0.5mg of purines per 100ml.

※3 No artificial sweeteners are used as food additives.