Takara Shuzo Launches Limited-Edition 'Hou Maruoroshi Stand: Rich Mango Sour' on August 4

Takara Shuzo Co., Ltd. will launch 'Hou Maruoroshi Stand: Rich Mango Sour' nationwide on August 4, 2026, in limited quantities.

'Hou Maruoroshi Stand' is an authentic sour drink brand known for its rich fruitiness and satisfying taste despite a moderate 4% alcohol content. It uses 'whole-grated paste' and 'whole-grated purée' to maximize the fruit's appeal, including the subtle bitterness of the peel and the richness of the flesh, along with carefully selected 'Takara Shochu' tailored to each fruit.

Recently, 'stand bars'—trendy standing bars and fruit sour specialty shops popular among younger generations for their photogenic appeal—have gained popularity. This product brings the authentic taste of fruit-based sours served at such venues into a convenient canned format.

The newly launched 'Rich Mango' flavor uses peak-season mangoes harvested in August, including the peel. By fully utilizing the aromatic compounds found in the peel, it recreates the distinctive sweet fragrance and tropical flavor unique to mangoes.

The packaging features illustrations of palm trees and toucans to evoke a summery atmosphere. Inspired by the popularity of mango sours at stand bars, the bold design intentionally recalls the sours served in restaurants and bars. This seasonal limited flavor is available for a limited time only.

[Product Overview] Product Name: Hou Maruoroshi Stand: Rich Mango Sour

Category: Liqueur (carbonated)

Alcohol Content: 4%

Pure Alcohol Amount: 11g per 350ml Fruit Juice Content: 4%

Volume/Container: 350ml / aluminum can

Packaging: 24 cans per cardboard box

Suggested Retail Price (excluding tax): 181 JPY

Sales Region: Nationwide

Release Date: August 4, 2026 (Tuesday)

'Hou Maruoroshi Stand' Brand Website https://www.takarashuzo.co.jp/products/soft_alcohol/maruoroshi/

Year-round Flavors: Lemon Sour, Grapefruit Sour, Yuzu Sour, Peach Sour