Takara Belmont Corporation (Headquarters: Chuo-ku, Osaka; Chairman & President: Hideyuki Yoshikawa) will launch two models from its styling chair series "BASEL," designed as a standard model that combines ease of use and comfort, blending seamlessly into any salon space.

In recent years, the environment surrounding salons has changed significantly, and the approach to and selection of equipment investments are being re-evaluated. Meanwhile, interest in the quality and comfort of space remains high, and there is a demand for products with an excellent balance of quality and price, even under limited conditions.

Against this backdrop, we developed the "BASEL" styling chair series as a standard model that offers ease of use and comfort, naturally blending into a wide range of salon spaces.

With a lineup of two models that can be selected according to the taste of the space, it enables introduction into various salon environments.

Takara Belmont is committed to creating high-quality salon spaces with the purpose of "Let's make beautiful lives come true."

Features

1. Basic design that fits a wide range of spaces Two models are available that easily blend into various salon spaces, from natural to modern. With a compact and open design, multiple units can be installed without feeling oppressive, balancing the overall space.

2. Comfortable seating that gently supports the body The plump, thick seat and wide seating design provide comfortable seating even during long treatments. It offers a relaxing time for customers.

Product Overview and Price

【BRAN】 Plump, thick seat and warm natural wood armrests. A natural chair that slowly deepens in character. [Colors] Maroon (GL4)・Ivory (GL5) [Price] ¥99,000～

【EVI】 Upholstered frame for a soft seating experience. A neutral-looking model with a wide seat, allowing you to sit comfortably like on a sofa. [Colors] Black (VT1)・Beige (VT5) [Price] ¥99,000～

*Prices vary depending on the chair base combined. *Prices shown are exclusive of tax.

Release Date May 11, 2026 (Monday) ~ *Exhibitions will sequentially begin at Takara Belmont showrooms nationwide.

WEB Page BASEL：https://www.tb-net.jp/product/basel/

＜Company Profile＞ Trade Name: Takara Belmont Corporation Representative: Hideyuki Yoshikawa, Chairman & President Location: Osaka Head Office (Main Office) 2-1-1 Higashi-Shinsaibashi, Chuo-ku, Osaka Tokyo Head Office 7-1-19 Akasaka, Minato-ku, Tokyo Founded: October 5, 1921 Capital: 300 million yen Number of Employees: 1,629 (as of March 31, 2025) Business Activities: Beauty & Barber / Cosmetics Business・Dental & Medical Business https://www.takarabelmont.com/

Official SNS: Instagram @takarabelmont_japan

Takara Belmont celebrated its 100th anniversary on October 5, 2021, and established a new purpose: "Let's make beautiful lives come true." We will continue to evolve with professionals who "make beauty and health come true," aiming for a sustainable society.

【Customer Inquiries regarding this product】 Inquiries to... Takara Belmont Customer Center 0120-596-348

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: BASEL / BRAN