Toward a Society Where Bringing Your Own Container for Takeout is the Norm: Redesigning Traditional 'Magewappa' for a Sustainable Future

We support 'April Dream,' a project that encourages sharing dreams on April 1st. This press release is the dream of EcoGraphic Co., Ltd. Our dream is to realize a society where bringing your own container for takeout is the norm. While reusable bags and bottles have become common, there is still a psychological hurdle to bringing your own container to restaurants. We aim to create a society where choosing to bring your own container is a fun experience. With the rise of dual-income households and food delivery, the use of disposable containers is increasing, raising environmental concerns. We believe now is the critical time to establish 'bring your own container' as a standard choice. People cannot change their behavior through 'correctness' alone, but 'heart-fluttering experiences' naturally change behavior. Therefore, we developed the 'Takeout Magewappa,' a redesign of the traditional Akita Odate craft. Made from Akita cedar by skilled artisans, it turns every meal into a special experience. We are selling these on our online shop, 'Take aBox,' and operating a site to help you find participating restaurants. Our goal is to reach the 2.5% 'innovator' threshold to shift this from a special act to a standard choice. As the CEO, I am pregnant with my first child and am driven by the hope of creating a future that our children will be happy to be born into.