Towards a Society Where Personal Container Takeout is the Norm. As Ready-Made Meals and Delivery Expand, Disposable Containers Increase; We Want to Spread the New Choice of Not Using Disposables.

Our company supports April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "EcoGraphic Inc."

■Our April Dream

Our dream is to realize a society where "taking out with personal containers is commonplace."

While personal bags and personal bottles have become widespread and are naturally used in daily life, there is still a psychological hurdle to presenting personal containers at restaurants or delicatessens.

We aim for a society where people can happily choose personal container takeout.

■Why Personal Container Takeout Now?

With the increase in dual-income households and improved service convenience, the use of ready-made meals and food delivery is expanding. On the other hand, the use of disposable containers is also increasing, raising concerns about increased environmental burden.

Furthermore, if discussions on taxation related to food products progress in the future, the tax difference between eat-in and takeout may widen, potentially leading to an even greater increase in takeout use.

That is why we believe now is a crucial time to establish "personal container takeout" as an option in society.

■"Excitement" Changes Behavior

People cannot change their behavior solely based on "correctness." However, "heart-throbbing experiences" naturally change behavior.

Therefore, we developed "Takeout Magewappa" as a personal container that people would instinctively want to use. We redesigned Akita Odate's traditional craft "Magewappa" for takeout. It is made from Akita cedar and carefully crafted by artisans.

When you take out with your favorite personal container, the usual restaurant meal transforms into a more special experience.

Our approach is to choose personal container takeout not "for the environment," but as a "heart-throbbing experience."

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