Taniguchi Matsuyodo Announces 'Kokon' Series of Short-Ground Folding Fans
Taniguchi Matsuyodo, a Kyoto-based Washi paper product manufacturer founded in 1925 (Minami Ward, Kyoto; CEO: Shuyoshi Taniguchi), has announced the launch of the 'Kokon' series, a collection of short-ground folding fans featuring Mino Washi paper with light-reflecting silk-screen printing.
### Why Folding Fans are Being Re-evaluated With record-breaking heat expected this summer, folding fans are gaining attention from a new perspective beyond their traditional role as tools: - **Functional Accessories**: Valued as decorative items that allow users to cool off smartly in formal settings without compromising their attire. - **Genderless Fashion Items**: Supported as unisex pieces that fit diverse modern styles. - **Symbol of 'Cool Japan'**: Traditional Japanese patterns are embraced globally as symbols of 'intellectual aesthetics.'
### Features of the 'Kokon' Series The series expresses natural beauty rooted in Japanese classics through a modern lens. The 'short-ground' design features a shortened paper fan face paired with luxuriously arranged, finely shaved bamboo ribs.
- **Lineup**: - AW370 Kobore-Zakura (Overflowing Cherry Blossoms) - AW371 Utakata (Bubbles/Ephemeral) - AW372 Seiryu (Clear Stream) - AW373 Usurahi (Thin Ice)
### Business Applications and Custom Production Taniguchi Matsuyodo accepts custom design orders starting from a minimum lot of 100 units. Featuring company logos, these fans serve as highly visible 'moving advertisements,' ideal for summer events and campaigns. For events in July and August, consultations are recommended by early June to ensure sufficient time for design finalization and material procurement.
FACT BOX
- Source: PR TIMES
- Category: New Product