What is the main purpose of the "Liaura" bicycle lifestyle proposal for women?

The main purpose is to address women's reasons for not wearing helmets, such as hairstyle concerns, and to propose a new lifestyle that enjoys cycling by eliminating the stress of wearing a helmet.

Where is the experiential exhibition and sales of "Liaura" currently being held?

The experiential exhibition and sales of "Liaura" are being held at Tsutaya Electrics+ in Futako-Tamagawa.

What are some common reasons women hesitate to wear bicycle helmets, according to the article?

Common reasons include not wanting their hairstyle to get messed up, appearance concerns, and finding helmets troublesome to carry.

What unique design features does "Liaura" offer to address hairstyle concerns?

Liaura features a design that minimizes damage to hairstyles and a structure that allows tied hair to escape naturally, developed from a woman's perspective.

When and where can people experience and purchase the "Liaura" helmet?

The exhibition and sales are from March 27, 2026, to June 24, 2026, at Tsutaya Electrics+ (Futako-Tamagawa Rise S.C. Terrace Market).

Eliminating "Reasons Not to Wear a Helmet": "Liaura," a Bicycle Lifestyle Proposal for Women, Launches Experiential Exhibition at Tsutaya Electrics+

Published Mar 30, 2026 10:34 AM ・ Updated Jun 14, 2026 10:51 PM ・ 5 min read ・ Source: PR Times

Liaura, a new bicycle helmet designed for women that addresses concerns about hairstyle and appearance, is launching an experiential exhibition and sales event at Tsutaya Electrics+ in Futako-Tamagawa from March 27 to June 24, 2026.

"I know I should wear a helmet, but I don't want my hairstyle to get messed up..." To address such voices from women, "Liaura (Liora)", a helmet that fits women's lifestyles, has started an experiential exhibition and sales at Tsutaya Electrics+ (Futako-Tamagawa).

Amidst the bicycle helmet wearing obligation for bicycle use, the actual wearing rate is still not high. Many of these reasons stem from small daily stresses such as "hair gets messed up," "appearance concerns," and "troublesome to carry."

Addressing these challenges, the bicycle helmet "Liaura (Liora)", which pursues a design and comfortable fit that naturally blends into your lifestyle, will be exhibited and sold at Tsutaya Electrics+ (Futako-Tamagawa). Helmets can also be tried on during the exhibition period. Please take this opportunity to experience the unique qualities of Liaura. We propose a new lifestyle that enjoys cycling itself from the perspective of "eliminating the stress of wearing."

About Liaura (Liora): Liaura is a bicycle helmet developed by a manufacturer that has been handling industrial helmets for nearly 100 years. The concept is "Stay neat, stay safe." The design that minimizes damage to hairstyles, a structure that allows tied hair to escape naturally, and a surprisingly light and comfortable fit are packed with details from the developer's real perspective as a woman.

Exhibition Information: Period: March 27, 2026 - June 24, 2026 Location: Tsutaya Electrics+ (Futako-Tamagawa Rise S.C. Terrace Market, 1-14-1 Tamagawa, Setagaya-ku, Tokyo) Access: 4-minute walk from Futako-Tamagawa Station Business Hours: 10:00 – 20:00 (Open daily except for New Year's Day) Content: Helmet exhibition and sales, trial fitting experience

Company Profile: Company Name: Tanizawa Seisakusho Co., Ltd. Location: RBM Chuo Building, 2-15-5 Chuo, Chuo-ku, Tokyo Business Activities: Manufacturing and sales of industrial safety and health protective equipment (helmets, safety belts, etc.), manufacturing and sales of disaster prevention products, manufacturing and sales of riding helmets, etc. Business/Planning: tanizawa lab Official Website: https://tanizawalab.jp/liaura/ Official SNS: https://www.instagram.com/liaura_helmet/

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Source: PR Times
Category: News

Eliminating "Reasons Not to Wear a Helmet": "Liaura," a Bicycle Lifestyle Proposal for Women, Launches Experiential Exhibition at Tsutaya Electrics+

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