Eliminating the "reasons for not wearing a helmet." Liaura, a bicycle lifestyle brand for women, launches an experiential exhibition at Tsutaya Electrics+.

"I know I should wear a helmet, but I hate how it ruins my hair..."

Responding to these concerns, **Liaura**, a bicycle helmet designed to fit seamlessly into a woman's lifestyle, will be featured in an exhibition and sale at **Tsutaya Electrics+ (Futako-Tamagawa)**.

While wearing a helmet while cycling is now a "mandatory effort" (non-compulsory obligation) under Japanese law, actual usage rates remain low. This is largely due to the small stresses of daily life, such as "ruined hairstyles," "concerns about appearance," and the "hassle of carrying it around."

To address these challenges, Liaura offers a design and user experience that feels natural in everyday life. During the exhibition at Tsutaya Electrics+, visitors will be able to try on the helmets. We invite you to experience the meticulous craftsmanship of Liaura firsthand. By "eliminating the stress of wearing a helmet," we propose a new lifestyle where you can truly enjoy traveling by bicycle.

About Liaura Liaura is a bicycle helmet developed by a manufacturer with nearly 100 years of experience in industrial safety helmets. The concept is **"Stay beautiful, stay safe."** Every detail reflects the authentic perspective of its female developer—from a design that minimizes hair disruption and a structure that accommodates ponytails to a surprisingly lightweight and comfortable fit.