Eliminating the Reasons for Not Wearing a Helmet. "Liaura," a Bicycle Lifestyle Proposal for Women, Begins an Experiential Exhibition at Tsutaya Electrics+

"I know I should wear a helmet, but I hate that it messes up my hair..."

In response to such voices from women, a new option, the "Liaura" helmet, which is tailored to women's lifestyles, will be exhibited and sold at Tsutaya Electrics+ (Futako-Tamagawa).

While the wearing of helmets when using a bicycle is now a mandatory effort, the actual wearing rate is still not high.

Many of the reasons for this are small daily stresses such as "it messes up my hair," "I'm concerned about its appearance," and "it's a hassle to carry around."

In response to these issues, the "Liaura" bicycle helmet, which pursues a design and comfort that naturally blends into one's lifestyle, will be exhibited and sold at Tsutaya Electrics+ (Futako-Tamagawa).

During the exhibition, it will also be possible to try on the helmets. Please take this opportunity to experience the attention to detail of Liaura.

From the perspective of "eliminating the stress of wearing a helmet," we propose a new lifestyle of enjoying bicycle travel itself.

About [Liaura]

Liaura is a bicycle helmet developed by a manufacturer that has been in the business of industrial helmets for about 100 years.

The concept is "stay beautiful and feel secure."

The design, which is less likely to mess up your hairstyle, a structure that allows tied-up hair to naturally escape to the outside, and a surprisingly light and comfortable fit—the real perspective and dedication of the female developer are packed into the details.