Dogwear Brand 'moi' Challenges Crowdfunding with Unique Design to Free Shoulder Movement and Protect Dogs' Future

Dogwear brand 'moi' (tareme Inc., Representative: Tomoko Tanaka), which balances dogs' 'cuteness' and 'not burdening them,' has developed uniquely designed balancing wear and will challenge crowdfunding from May 8, 2026.

"'Cuteness' might be a burden...". When days with her rescue dog 'Miku' taught her this, she decided to create clothes that don't hinder skeletal movement. Moi's balancing wear, uniquely developed under the supervision of a canine osteopath, was born from the desire "to cherish each step of daily life and connect it to future health."

"We want all dogs to be able to walk even as seniors." Please support moi's project, which embodies this wish.

[Support the project here] https://camp-fire.jp/projects/914541/idea

[Instagram] @moi_balancingwear

moi's wear Moi's wear lineup includes "Rash guard" and "Food Short Wear," featuring a unique design that "frees shoulder movement," and awaits you with limited edition colors exclusively for CAMPFIRE. You can purchase them at a special CAMPFIRE price with a 15% to 20% discount.

3 reasons why moi is necessary 1. Because dogs are 'geniuses at hiding discomfort' Dogs instinctively 'hide' pain and discomfort, so what we humans think are 'cute habits' or sitting postures are often small SOS signals from their bodies. That's why maintaining daily body balance is especially important for health maintenance in their senior years.

2. Because shoulder freedom leads to a boost in health Dogs lack collarbones, and their front legs (scapulae) are suspended from the torso by muscles alone, making for a very delicate structure. Moi's balancing wear frees these scapulae with its unique petal sleeves. We aim for a design that allows you to enjoy fashion without hindering natural movement or walking.

3. Because 'correct walking' becomes self-adjustment Dogs' ideal walking pattern is said to be a '4-beat' (a rhythm where all four limbs land sequentially). When dogs walk relaxed in this rhythm, their whole body muscles are used correctly, functioning as a 'self-adjusting force' to correct distortions. Spending time in moi wear not only places no burden on the dog but also transforms the simple act of walking freely into a daily 'self-adjustment' time.

[Support the project here] https://camp-fire.jp/projects/914541/idea

Walking together every day, connecting that happiness to future wellness Moi's balancing wear is a garment that combines comfort, ease of movement, and design for owners. Its unique petal sleeve structure supports natural walking by not hindering shoulder movement, and enables stress-free dressing and undressing. Furthermore, it adopts functional materials selected for their lightness and feel, combining comfort with functional beauty. For crowdfunding, we offer returns such as early delivery of moi wear, as well as original goods for those who resonate with and support the project's vision. We hope this garment, which balances body and mind, will be the best gift to protect your beloved dog's entire life from now on.

[Support the project here] https://camp-fire.jp/projects/914541/idea

[Company Profile] Company Name: tareme Inc. Location: 333-9 Hamachi, Nishisai-cho, Toyohashi City, Aichi Prefecture, Science Core 109 Representative: Representative Director Tomoko Tanaka Business Description: Planning, manufacturing, and sales of dogwear

[Customer Inquiries] tareme Inc. Representative Director Tomoko Tanaka TEL: 0532-43-6746 (Reception hours 10:00-17:00) e-mail: [email protected]