Dog Wear Brand "moi" Challenges Crowdfunding with Unique Design to Free Shoulder Movement and Protect Dogs' Future

The dog wear brand "moi" (tareme Inc., Representative: Tomoko Tanaka), which balances "cuteness" with "no burden" for dogs, has developed uniquely designed balancing wear and will challenge crowdfunding starting May 8, 2026.

"Perhaps 'cuteness' was becoming a burden..." When days with her rescued dog "Miku" taught her this, she decided to create clothes that would not obstruct skeletal movement. moi's balancing wear, uniquely developed under the supervision of a dog osteopath, was born from the desire to "cherish every step in daily life and connect it to future health."

"We want all dogs to be able to walk even when they become seniors." Please support moi's project, which embodies this wish.

[Support the project here] https://camp-fire.jp/projects/914541/idea

[Instagram] @moi_balancingwear

moi's Wear

moi offers "Rash guard" and "Food Short Wear," featuring a unique design that "frees shoulder movement." We await you with limited colors exclusive to CAMPFIRE. You can purchase them at a special CAMPFIRE price with a 15% to 20% discount.

Three Reasons Why moi is Needed

1. Because dogs are "geniuses at hiding discomfort" Dogs instinctively "hide" pain and discomfort, so what we humans might consider "cute habits" or sitting postures are often small SOS signals from their bodies. That's why maintaining physical balance in daily life is crucial, especially for senior dogs' health.

2. Because shoulder freedom leads to a boost in health Dogs lack collarbones, and their front legs (scapulae) are suspended from the torso by muscles alone, a very delicate structure. moi's balancing wear liberates these scapulae with its unique petal sleeves. The aim is to allow owners to enjoy fashion while ensuring the dog's natural movement and walking are not hindered.

3. Because "walking correctly" becomes self-osteopathy The "4-beat" (rhythm where all four limbs land sequentially) is considered the ideal way for dogs to walk. When a dog walks relaxed in this rhythm, all muscles are used correctly, acting as a "self-correcting force" for distortions. Spending time wearing moi not only poses no burden to the dog but also transforms the simple act of free walking into daily "self-osteopathy."

[Support the project here] https://camp-fire.jp/projects/914541/idea

Walking together every day, connecting that happiness to future well-being.

moi's balancing wear is a garment that combines comfort, ease of movement, and design for owners. Its unique petal sleeve structure, which does not impede shoulder movement, supports natural walking and allows for stress-free dressing and undressing. Furthermore, it incorporates functional materials selected for their lightness and texture, combining comfort with functional beauty. Through crowdfunding, we offer returns such as early delivery of moi's wear, as well as original goods for those who empathize with the project's vision and wish to support it. We hope this garment, which balances body and mind, will be the best gift to protect your beloved dog's future life.

[Support the project here] https://camp-fire.jp/projects/914541/idea

[Company Profile] Company Name: tareme Inc. Location: Science Core 109, 333-9 Hamagake, Nishisaiwai-cho, Toyohashi-shi, Aichi Representative: Tomoko Tanaka, Representative Director Business: Planning, manufacturing, and sales of dog wear

[Customer Inquiries] Tomoko Tanaka, Representative Director, tareme Inc. TEL: 0532-43-6746 (Reception hours 10:00-17:00) E-mail: [email protected]