Vector Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Nishie; TSE Prime: 6058) has announced that 'Mai Sensei ⌇ Childcare Mom's 100-Yen DIY' has newly joined its proprietary short-form video media network, the 'Short Video Reporters Network,' which handles everything from coverage to distribution.
'Mai Sensei' focuses on posting DIY recipes that can be made using readily available items. It is a media outlet compatible with stationery and DIY convenient goods, offering many easy-to-make items even for non-handy moms. Recent posts include videos with over 1.5 million views, consistently generating content that resonates with the mom demographic. The addition of this media outlet, which has strengths in the parenting field, is expected to expand brand awareness among the parenting generation.
About 'Mai Sensei ⌇ Childcare Mom's 100-Yen DIY' Genre: Parenting/Gadgets Followers: Instagram/41,000 URL: https://www.instagram.com/mai_mama.sensei
Overview of 'Short Video Reporters Network' Communication Plan
In the 'Short Video Reporters Network,' creators and reporters from diverse social media accounts in genres such as beauty, trends, and outings, which are part of the network built by Vector, cover and post short-form videos on the latest information about companies and brands. It enables simultaneous dissemination across multiple media, allows for appeals that leverage the characteristics of each account, and supports brand awareness acquisition on SNS through a combination of guaranteed reach and the speed of same-day posting. URL: https://tategatashuzaihan.com/
FACT BOX
- Source: PR TIMES
- Category: Partnership