What markets does Teads have exclusive access to through its partnership with LG Ad Solutions as of 2024?

Teads has exclusive access to LG smart TV home screen ad inventory in multiple markets across APAC and Europe, including Japan.

Which smart TV platform does LG Ad Solutions provide ad inventory for in the expanded partnership with Teads?

LG Ad Solutions provides ad inventory for LG smart TV home screens in the expanded partnership with Teads.

What specific feature of LG TVs is included in the ad inventory for Teads' partnership with LG Ad Solutions?

The LG smart TV home screen is included in the ad inventory for Teads' expanded partnership with LG Ad Solutions.

Is Japan included in the list of markets covered by Teads' expanded partnership with LG Ad Solutions?

Yes, Japan is included in the list of markets covered by Teads' expanded partnership with LG Ad Solutions.

Teads Expands Global Partnership with LG Ad Solutions

Q: How does the renewed partnership between Teads and LG Ad Solutions benefit advertisers in Europe and APAC?

The partnership gives advertisers exclusive access to LG smart TV home screen ad inventory in multiple European and APAC markets.

Published May 20, 2026 1:30 AM ・ Updated Jun 14, 2026 3:45 PM ・ 4 min read ・ Source: PR TIMES

Teads has renewed and expanded its partnership with LG Ad Solutions, enabling exclusive access to LG smart TV home screen ad inventory across multiple markets in APAC and Europe, including Japan.

Teads, the omnichannel advertising platform for the open internet, announced today the renewal of its exclusive partnership with LG Ad Solutions, a world leader in connected TV (CTV) and cross-screen advertising, covering the Asia-Pacific (APAC) region and Europe. The partnership now includes expansion into several new markets.

This expansion allows advertisers to reach high-quality, high-engagement audiences on LG smart TVs worldwide. In the following markets, advertisers can now exclusively utilize LG Ad Solutions' native CTV formats (such as home screens) through Teads:

Europe: France, Belgium, Germany, Austria, Switzerland, CEE (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia), Italy (new), Greece (new), Cyprus (new).

Asia-Pacific: India, Japan, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, Thailand.

Advertisers can access this inventory through Teads’ self-serve platform, 'Teads Ad Manager'. Furthermore, Teads supports the maximization of brand outcomes through its comprehensive omnichannel platform, innovative creative solutions, and robust measurement tools.

A joint study with the MediaMento Institute showed that Teads' home screen video ads achieved a high attention rate of 48%, outperforming skippable pre-roll ads by 16%. Additionally, 3D creative formats were confirmed to capture user attention 29% faster than regular formats and maintain it for longer.

Teads CEO David Kostman stated, "Renewing our global partnership with LG Ad Solutions and expanding into new markets will further accelerate our CTV strategy. By combining premium CTV home screen inventory with our platform, we provide unparalleled quality and measurement environments."

Serge Matta, President of Global Ad Sales at LG Ad Solutions, said, "Expanding our partnership with Teads allows us to deploy LG's home screen inventory to more markets. This makes it easier for advertisers to access high-impact ad slots on LG smart TVs and execute large-scale campaigns."

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Source: PR TIMES
Category: Partnership
Organizations: Teads / MediaMento Institute
Products / services: Teads Ad Manager

Teads Expands Global Partnership with LG Ad Solutions

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