PALEO LABO, supervised by best-selling author Yu Suzuki, launches fasting coffee 'EMPTY CHARGE' on Makuake for pre-sale

【PALEO LABO Official Sales Site】

PALEO LABO, supervised by Yu Suzuki, the author of the best-selling book "The Best Condition," which disseminates health information based on scientific evidence, will pre-sell "EMPTY CHARGE" on the crowdfunding service "Makuake (Makuake)."

Starting from 12:00 on Tuesday, July 14, 2026, "EMPTY CHARGE" will be available for pre-sale on the crowdfunding service "Makuake (Makuake)." Special pre-sale prices and events are also available.

Makuake Pre-sale Page is here

【Development Background | Message from Yu Suzuki】

Yu Suzuki, author of the best-selling book "The Best Condition"

For humans, the default state is "a light hunger."

Time-restricted eating, such as 16-hour fasting, is supported by many people as a life hack to maintain a sharp condition and be aware of the original condition.

On the other hand, while many people sympathize with this idea, it is also a fact that there are many people who find it difficult to continue in daily life. We believe that the biggest reason for this is not "the weakness of individual will," but "the modern environment" that supports habits. In modern times when food is available anywhere, it is a difficult task to deal with hunger with just willpower and perseverance.

No matter how excellent a habit is, it is meaningless if it cannot be continued. Therefore, we want to redesign fasting not as a "special challenge" or "a painful time of endurance," but as a "comfortable habit" that can be naturally continued in modern lifestyles. Our new proposal is to change hunger time into a positive time with the power of "environment" rather than willpower.

【Product Features】

▪️5 Features of EMPTY CHARGE

1. "Turn empty time into power." A new coffee habit that accompanies fasting time

EMPTY CHARGE has been developed with a focus on how to deal with fasting time, not relying on temporary stimulation by caffeine. Based on coffee, it is blended with multiple spices such as ginger and cinnamon in unique ratios to support comfortable time.

2. Under the supervision of Yu Suzuki, "6 types of ingredients" that have been carefully selected

Based on coffee, six ingredients such as Yamabushitake extract, steamed ginger extract, cinnamon, clove, and pepper are uniquely blended. By focusing on the combination and balance of ingredients, it has been completed as a unique blend specializing in mood changes during hunger.

3. Approximately 7 kcal per cup. A design that is easy to incorporate for those practicing time-restricted eating

EMPTY CHARGE is designed to be approximately 7 kcal per cup.

Without using any extra sweeteners or preservatives, it is an ideal choice for those who want to maintain a smart lifestyle rhythm.

4. A new option that accompanies the feeling of "wanting to put something in your mouth"

When you want to concentrate on work or study, there are many scenes where you feel "loneliness in your mouth" due to hunger. By making the stimulating taste unique to spices and the sure satisfaction after drinking your allies, we smartly approach the "loneliness in your mouth" during hunger. It is a design that focuses on the value of the time itself when you don't eat.

5. Switching modes from taste. A dry and spicy impact.

The hot stimulation of steamed ginger extract, the unique aroma of clove, and pepper that tightens the aftertaste. It is a dry taste with a sharpness that is at the opposite extreme of "richness and sweetness."

The moment it passes through your throat, you feel a tingling heat. It is this "stoic taste that deliberately does not flatter sweetness" that will be your partner to lead you to the next step.

【Pre-sale on Makuake】

PALEO LABO will implement a pre-sale project on the crowdfunding service "Makuake" prior to the general sale of "EMPTY CHARGE."

In addition to offering pre-sale prices that are more affordable than the planned general sale price on Makuake, we have prepared multiple returns combining limited blogs and event participation rights, which are unique to crowdfunding.

Please check the Makuake project page for details.

【Project Overview】

Implementation Period:

Tuesday, July 14, 2026, 12:00 ~ Sunday, August 30, 2026, 22:00

Sales Location:

Crowdfunding service "Makuake"

Project URL:

https://www.makuake.com/start/project/edit/preview/share/7ce3f23d35778512c27e52c544f99a7b

▪️Return Contents

Regular sales price per box ¥4,980

Return Contents

Price

【Early Bird】1 box (10% OFF) + Limited Blog

¥4,482 (tax included)

【Early Bird】3 boxes (15% OFF) + Limited Blog

¥12,699 (tax included)

【Early Bird】12 boxes (20% OFF) + Limited Blog

¥47,808 (tax included)

PALEO LABO Logo Tumblr + 3 boxes + Limited Blog

¥16,242 (tax included)

Yu Suzuki Lecture Event Participation + 3 boxes + Limited Blog

¥30,000 (tax included)

*Note: The contents of the benefits differ for each return. Please check the Makuake project page for details.

*Delivery is scheduled for around September 2026.

<Product Details>

Product Name

EMPTY CHARGE (Empty Charge)

Ingredient Name

Instant Coffee (Made in India), Dextrin, Steamed Ginger Extract, Yamabushitake Extract, Clove, Cinnamon, Spice

Specific Ingredients 8 Items: None

*Note: While products using the above items are manufactured on the same production line, they are not contained in the product itself.

Content Quantity

14 packs per box, 2g per pack

Expiration Date

2 years from manufacture

Storage Method

Avoid high temperatures and humidity, and store in a place not exposed to direct sunlight.

【Yu Suzuki Profile】

Born in 1976. After graduating from Keio University SFC, he worked at a publishing company before becoming independent.

He conducts research and practice on "Paleo Diet," which aims to achieve weight loss and body quality improvement without strenuous training or dietary restrictions.

So far, he has read over 100,000 scientific papers and conducted interviews with over 600 overseas experts and scholars. He introduces the latest insights on health, science, and psychology on his blog "Paleo Man." The same blog achieves 2.5 million PV per month.

Currently, he is also active in lectures on health themes and how to distinguish scientific evidence. His main works include "The Best Condition" (Cross Media Publishing) and "YOUR TIME" (Kawade Shobo Shinsha).

◆Blog "Paleo Man"

◆Yu Suzuki X (formerly Twitter)

【Company Overview and Contact Information】

The concept of PALEO LABO is "to draw out the performance you were born with and achieve the best condition in your life."

Based on the insights and data of Yu Suzuki, known as "Paleo Man," who repeatedly verifies with his own body, we develop and sell products. Through the new perspective of biohacking, we propose a lifestyle in which each individual can actively control their own possibilities.

*Note: This is the development philosophy of our brand and does not indicate the effects and efficacy of specific products.

◆PALEO LABO Official SNS (X (formerly Twitter)/