NISSHA Industries, a Contract Manufacturer in the NISSHA Group, Triples Website Visitors Through Website Production and SEO Measures

Techport Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Masayasu Tokuyama; hereinafter referred to as Techport), a company specializing in web marketing support for the manufacturing industry, has provided website production and SEO-focused site operation support to NISSHA Industries Co., Ltd. (Headquarters: Koka City, Shiga Prefecture; hereinafter referred to as NISSHA Industries). As a result, monthly website visitors have increased by up to three times, and the quality of inquiries has improved, with an increase in inquiries from potential customers in the consideration stage.

NISSHA Industries Website

Details of the case study here

Background of Service Implementation: A Website with Weak Appeal Despite Listing Capabilities

NISSHA Industries, a wholly-owned subsidiary of NISSHA Co., Ltd., handles not only the production of decorative films (IMD: In-mold Decoration) but also contract processing services for films such as coating, vapor deposition, gravure printing, and slitting. Its strengths lie in its ability to flexibly handle processing according to customer needs, from prototype development to mass production verification and mass production.

However, the previous website merely introduced technologies like "we can do coating" and "we can do gravure printing," making it difficult for potential customers to understand what specific problems could be solved and how. It was difficult for those without specialized knowledge to determine if their issues could be addressed by this company, leading to limited inquiries through the website. Given the nature of contract manufacturing, a key challenge was how to clearly communicate the company's strengths.

*IMD is a registered trademark of NISSHA Co., Ltd.

Measures Taken: Towards a Website That Makes Customers "Want to Consult"

Techport worked closely with NISSHA Industries over approximately three years of regular meetings to improve the website. Specific initiatives included:

Keyword selection based on search needs to enhance the appeal of contract manufacturing services

Page creation and modification (support) based on the challenges faced by designers and engineers

Strengthening organic traffic through SEO-informed content creation

Gradually expanding information on processing achievements within the scope of public disclosure, while respecting confidentiality

A particular challenge was the restriction unique to contract manufacturing, where it is difficult to disclose specific materials and processing conditions due to customer confidentiality requirements. Based on the policy that "demonstrating achievements, even within the permissible scope, enhances appeal," information that could be disclosed internally was meticulously reviewed one by one, and content was steadily built up.

Results: Up to Triple Monthly Visitors and a Significant Increase in Inquiries

Approximately three years after the implementation of the measures, the following results were achieved:

Monthly visitors increased by up to three times

Improvement in the "quality" as well as the "quantity" of inquiries

Increase in consultations and inquiries from customers in the consideration stage who can leverage the company's strengths

While the initial goal was to increase the number of inquiries, the company is now receiving consultations for projects that utilize its contract manufacturing strengths, establishing a high-quality lead generation base that contributes to business growth. NISSHA Industries plans to continue acquiring new customers centered around its contract manufacturing services.

About Techport

Techport is a web marketing support company specializing in the manufacturing industry. It contributes to business expansion by maximizing the potential of technology, providing solutions tailored to specific objectives and business types, and supporting the acquisition of new clients and the development of new applications for technologies.

Company Overview

Company Name: Techport Inc.

Established: June 28, 2010

Representative Director: Masayasu Tokuyama

Location: 1-8-15 Konan, Minato-ku, Tokyo 108-0075, W Building 2F LIBPORT Shinagawa

Business Activities: Web Marketing Business

Technology Writing Business

New Business Creation Support Business

URL: https://techport.co.jp/