What is the 'Accounting Endangered Species Guide'?

It is a social media campaign launched by TechTouch Corporation that humorously introduces ongoing analog tasks in the accounting department as 'endangered species' to highlight the challenges of digital transformation (DX).

Why is DX that relies on 'individual adaptability' a problem?

60.7% of large companies are not fully utilizing their systems, and relying on individual effort to compensate for system deficiencies prevents achieving the primary goal of DX, which is to improve productivity.

What does TechTouch Corporation provide?

TechTouch Corporation provides a Digital Adaptation Platform (DAP) that supports companies' digital transformation by enhancing system utilization.

Graduate from DX Dependent on "Individual Adaptability." "#EndangeredSpeciesBookkeeping" Released on "Accounting Day," March 31.

Published Mar 31, 2026 10:00 PM ・ Updated Jun 28, 2026 9:40 PM ・ 5 min read ・ Source: PR TIMES

TechTouch Inc. launched "#EndangeredSpeciesBookkeeping," an SNS campaign on "Accounting Day," March 31, to visualize the analog realities of DX implementation in accounting. The campaign advocates for moving away from DX that relies on individual efforts, citing that over 60% of large companies struggle to fully utilize their systems.

TechTouch Inc., a company that supports corporate DX (Digital Transformation) from the perspective of system utilization, launched the SNS campaign "#EndangeredSpeciesBookkeeping" on March 31, "Accounting Day." This campaign aims to visualize the current state of on-site DX implementation, which is in a transitional phase. The project defines analog struggles still prevalent in accounting departments, such as "receipt puzzles" where disparate receipts are manually pasted onto paper, and "stapler strata" illustrating the thickness of monthly financial closings, as "endangered species" and introduces them in an illustrated guide format. According to our survey (※1), 60.7% of large companies responded that they "do not fully utilize their systems." This campaign questions the current Japanese DX structure, which relies too heavily on the "ingenuity (read: effort)" of the frontline, and proposes a society where everyone can enjoy the benefits of technology.

TechTouch Official X: https://x.com/techtouch_inc TechTouch Official note: https://note.techtouch.jp/

Project Background: Year-end accounting departments facing challenges in "mastering" DX.

While DX investments in Japanese companies are accelerating, the challenge of "not being able to fully utilize tools after their introduction" is becoming apparent on the ground. Our survey (※1) shows that 60.7% of large companies responded that they "do not fully utilize their systems." The biggest reason for this is the "difficulty of understanding the system," leading to a paradoxical situation where humans still adapt to the system, despite digitalization efforts.

This structure, where "humans compensate for system deficiencies with their adaptability," is occurring in various workplaces across Japan. This time, coinciding with "Accounting Day" on March 31, when operations are most concentrated throughout the year, the focus has been specifically placed on the accounting department.

This project is not merely a proposal for operational efficiency. It is an attempt to visualize and acknowledge the "invisible contributions and struggles" of accounting personnel who have supported organizations, and then to question society about a new way of working hand-in-hand with technology.

(※1) Survey on the actual state of SaaS utilization in large companies (October 2024, conducted by TechTouch Inc.) https://prtimes.jp/main/html/rd/p/000000228.000048939.html

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Source: PR TIMES
Category: キャンペーン

Graduate from DX Dependent on "Individual Adaptability." "#EndangeredSpeciesBookkeeping" Released on "Accounting Day," March 31.

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Project Background: Year-end accounting departments facing challenges in "mastering" DX.

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