What company launched the 'Follower Research' service to analyze SNS relationships, and where is its headquarters located?

Tetemarche Inc. launched the 'Follower Research' service, and its headquarters is located in Meguro-ku, Tokyo.

Who is the representative director of Tetemarche Inc., and what service has the company recently introduced?

Daisuke Ueda is the representative director of Tetemarche Inc., which has introduced the 'Follower Research' service.

What specific metrics are considered insufficient for understanding brand value on social media according to the article?

Follower count, impressions, and engagement rates are considered insufficient for fully understanding brand value on social media.

How many SNS accounts and individuals contributed data to Tetemarche's proprietary database for Follower Research?

Data from approximately 400 SNS accounts and 2,000 individuals contributed to Tetemarche's proprietary database.

What three structural insights does Tetemarche's Follower Research aim to visualize about a brand's social media presence?

Follower Research visualizes the target being supported, the value being supported, and how information spreads through PGC or UGC.

Tetemarche Launches 'Follower Research' to Visualize Relationships with SNS Followers

Published Apr 10, 2026 7:30 PM ・ Updated Jun 17, 2026 3:18 AM ・ 4 min read ・ Source: PR TIMES

Tetemarche has launched a new B2B service, 'Follower Research,' which analyzes and visualizes the underlying structure of the relationship between a company's SNS account and its followers, moving beyond basic metrics.

Tetemarche Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Daisuke Ueda), which develops a business centered on SNS marketing support for companies, has begun offering "Follower Research," which visualizes the relationship between corporate SNS accounts and consumers through "structure."

In recent years, while SNS has become an important customer touchpoint for companies, a challenge has emerged: metrics such as follower count and engagement alone are insufficient to fully grasp brand value and the relationship with consumers.

By combining quantitative surveys of followers with a proprietary database, this research reveals "what kind of value the brand is supported for" and "through what structure information spreads," enabling a relative understanding of the account's current position.

Background

### The "Opacity of Value" in SNS

In SNS operations, while metrics like follower count, impressions, and engagement can indicate "how much reaction there was," the contents of the relationship, such as:

- Why that reaction occurred - As what kind of value it is received - What kind of relationship is being formed

remain unvisualized.

As a result, many companies continue to operate their SNS accounts without defining their value or role.

What is Follower Research?

Follower Research is a survey to understand the relationship between SNS accounts and consumers through "structure."

By matching quantitative surveys of followers with a proprietary database built on data from about 400 accounts and 2,000 individuals, it relatively visualizes within the industry:

- The target being supported - The value being supported - How information spreads (PGC / UGC)

This clarifies the account's value and position.

Three Structures Visualized by this Research

- Account Diagnosis: Grasp the relationship with followers and the current position. - Information Transmission Map: Visualize whether information is spreading originating from "official posts (PGC)" or "UGC".

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FACT BOX

Source: PR TIMES
Category: New Product

Tetemarche Launches 'Follower Research' to Visualize Relationships with SNS Followers

⚡ Key Points

Background

What is Follower Research?

Three Structures Visualized by this Research

FACT BOX

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