Tengu Canned Foods, manufacturer of products like 'Oden Cans,' has announced the recruitment of organizations for food education classes using 'UZU-HABI for Kids,' the world's first experiential food education tool that allows children to learn the safe way to eat quail eggs through tactile sensations.
Following a tragic choking incident in 2024, the provision of quail eggs in school lunches was suspended, and the number of domestic farms plummeted to 27. The company developed this tool, supported by crowdfunding and nearly 1,000 interviews, aiming for zero accidents through 'correct food education' and the survival of the quail industry.
Social Background: The domestic quail industry is on the brink of collapse. Due to avian influenza, rising feed costs, and the 2024 choking incident, the number of domestic farms has dropped from 1,500 to just 27, putting Japan's food culture and producers at risk.
Unique Approach: A novel experiential food education method of 'Touch, Crush, Learn.' This is an unprecedented teaching material where children feel the texture of the egg through the pouch before eating. In the beta version, 85% of users responded that they would 'use it again.'
Introduction to 'UZU-HABI for Kids' 'UZU-HABI for Kids' uses a transparent standing pouch containing quail eggs as an experiential teaching aid. Children feel the 'smooth and small' characteristics of the egg by touching and pressing the pouch. Through this process, they naturally learn safe eating habits.
[4 Steps to Learn Safety] - Touch: Confirm the shape and size through the pouch. - Press/Crush: Experience that it is 'smooth and small' and realize the precautions while eating. - Learn: Enjoyably learn to chew well using the included mini-booklet. - Eat: Eat safely, correctly, and deliciously.
Recruiting for Food Education Activities Target: Kindergartens, nurseries, elementary schools (lower grades), PTA/childcare support groups, food education workshop organizers nationwide. Content: Classroom lectures using slides, tactile experience with 'UZU-HABI for Kids', quail egg peeling experience. Cost: Planned to be basically free.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: UZU-HABI for Kids