Breaking Away from 'Waiting for Instructions': Fukuoka-based Construction Firm Okasho Introduces 'AI President' to Foster an Autonomous Organization

THA Inc. (Headquarters: Shinjuku, Tokyo; CEO: Asako Nishiyama) announced the development and implementation of a dedicated 'AI President' for Okasho Co., Ltd., a construction firm based in Onojo City, Fukuoka Prefecture. Okasho, which operates a wide range of construction businesses including custom homes, store design, office construction, and non-residential projects, aims to build an organization that fosters 'personnel who can think and take on challenges for themselves' rather than just completing immediate tasks. The newly introduced 'AI Okada President' is utilized as an AI that supports the creation of an environment where employees can learn management perspectives and decision-making criteria in their daily work, enabling them to act autonomously. The 'AI President' is a corporate-exclusive AI developed by THA Inc. that learns the president's philosophy, values, and knowledge. It can be used on chat tools like LINE and is available 24/7 to respond to employee consultations and questions. The 'AI Okada President' learns the mindset and management perspective of Okasho CEO Nobunobu Okada, serving as a consultant when employees are unsure about business decisions or customer interactions. It also supports daily operations by providing immediate responses to questions regarding company policies and work regulations. As Okasho looks toward organizational expansion, it has set 'building an organization where employees can think and act for themselves' as a key theme. However, challenges such as difficulty in approaching the president directly, limited consultation options when in doubt, and a tendency to wait for instructions persisted. By introducing the 'AI Okada President,' the company aims to create an environment for easy consultation, share management perspectives for more thoughtful action, build an organization capable of autonomous challenges, and nurture 'thinking employees.' Furthermore, based on the belief that 'because the organization is still incomplete, there is a chance for us to build it ourselves,' Okasho will utilize AI not just as a tool for operational efficiency, but as an entity that fosters organizational culture.