Thank Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative Director: Koichi Koto), which operates the high-end French takeout specialty store "Gochisou Honpo," analyzed 2,047 customer reviews and purchase data from its Rakuten Ichiba store. The analysis confirmed that the consumer style of celebrating wedding anniversaries "at home rather than dining out" is becoming established. Demand for "home restaurant" experiences is rapidly increasing, especially among couples celebrating silver and golden anniversaries from the June Bride generation.

Background of the Survey: Why is the "Home Wedding Anniversary" Spreading? The persistently high cost of dining out, the entrenchment of at-home consumption following the COVID-19 pandemic, and a shift in values towards cherishing "time for just the couple" are converging. This societal trend is transforming wedding anniversary celebrations from "going to hard-to-book restaurants" to "recreating authentic dinners at home."

Especially for the silver and golden anniversary generations, marking 25 or 50 years of marriage, the need to "enjoy slowly with just the couple without the burden of travel" is prominent.

Customer Voices: Real Examples of "Celebrating Wedding Anniversaries at Home" "My husband, who rarely says anything is delicious, said 'Delicious, delicious!' and ate it all." I purchased this for our wedding anniversary home dinner. It arrived the day after I ordered, which was a great help. I was a bit worried since it was frozen, but it was incredibly delicious.

"With a whole cake, pasta, and champagne laid out, it made for a very special commemoration." We heated it according to the instructions and it was delicious. To celebrate our wedding anniversary at home instead of dining out, we laid out a whole cake, pasta, and champagne, making it a very special commemoration.

"It was so delicious that I want to buy it again." I bought this for our wedding anniversary. It was so delicious that I want to buy it again.

Main Dishes Chosen by the June Bride Generation: [Satisfying Size!] Large Lobster Thermidor (2 servings set) This dish is particularly popular as a wedding anniversary gift from Gochisou Honpo. It features a whole lobster, split open, topped with plenty of béchamel sauce, and baked to a golden brown – a classic French dish. It is finished in a professional kitchen, baked, and then rapidly frozen, allowing for a reproduction of a high-class hotel-like finish at home simply by reheating.

The set includes two servings, perfect for a couple to share. Its visually appealing presentation instantly creates a celebratory atmosphere, and the convenience of "no preparation burden on a special day" makes it ideal for the "home restaurant" demand for silver and golden anniversaries, leading to frequent repeat purchases of this signature product. ▶︎ [Satisfying Size!] Large Lobster (Ise Ebi) Thermidor (2 servings set)

"Home Restaurant" Menu Chosen by the June Bride Generation: [Chef Supervised / High-Class Hotel Taste] Dinner Set for Two This "Dinner Set for Two" caters to the desire for a full course meal beyond just a single main dish. It contains three dishes supervised by Chef Makoto Tsuneda, a silver medalist at the Culinary Olympics. The set includes two servings each of Lobster Thermidor, Mushroom Demi-Glace Hamburg Steak, and Fresh Corn Potage. This classic lineup of seafood and meat stars, along with a rich potage, is designed to be prepared with just hot water immersion and a short baking time. It eliminates the hassle of menu planning, allowing a full course meal of professional-quality taste to be served at home simply by following the heating instructions. The "no hesitation, no failure, enjoy a full course together" peace of mind is what makes it popular among couples celebrating anniversaries at home instead of dining out. ▶︎ [Chef Supervised / High-Class Hotel Taste] Dinner Set for Two - Lobster

Thank Co., Ltd.: Your Kitchen Solution Partner Thank Co., Ltd. began as a wholesale business for professional kitchens serving hotels, restaurants, and wedding venues, acting as a "kitchen solution partner." For many years, we have proposed ingredients and menus that contribute to solving labor shortages, improving operational efficiency, and enhancing customer satisfaction. Leveraging the product development and procurement capabilities honed in the professional sector, we created the mail-order brand "Gochisou Honpo" with the desire to deliver authentic flavors to general customers. All products from Gochisou Honpo combine the quality refined in professional settings with the convenience of "just heat" or "just thaw." We also offer a wide range of products with the same quality and convenience for professional use. Companies seeking value-added main dishes and ingredients are welcome to inquire. 【Inquiries to Thank Co., Ltd. here】

Company Overview

Company Name: Thank Co., Ltd. Representative: Koichi Koto Location: 366-1 Iida-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture, 435-0028 Business Activities: Mail-order sales of food products, wholesale of food ingredients for professional use, menu development support URL: https://thank.co.jp/ Online Store: https://gochisou-hompo.com/

【Contact for Inquiries Regarding This Matter】

Thank Co., Ltd. Public Relations: Katayama Phone: 053-460-3678 Email: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: Consumer Trends