The Body Shop Holds 50th Anniversary Campaign

The Body Shop, a beauty brand from the UK that brings comfortable and beautiful daily life and changes leading to a rich and sustainable global environment for people of all genders, ages, and skin types, will hold a 50th-anniversary campaign for its brand establishment from Friday, March 27, 2026, at The Body Shop stores nationwide* & EC.

March 27 is the anniversary of The Body Shop's first store opening in Brighton, UK. The founding philosophy, 'Businesses have the power to do good in the world,' remains at our core today, encompassing community fair trade, environmental initiatives, cruelty-free practices, and more.

For the 50th-anniversary campaign, we have prepared four campaigns, including special thank-you prices for White Musk and the Best Collection, as a token of our gratitude.

*Excluding outlets

White Musk Eau de Toilette 39% OFF

The White Musk Eau de Toilette 30mL, a long-selling product since its launch in 1981 and a popular fragrance representing the brand, will be sold at 39% off for a limited three-day period from Friday, March 27, to Sunday, March 29.

White Musk Eau de Toilette 30mL

39% OFF Price: 1,945 yen (tax included)

(Regular Price: 3,190 yen (tax included))

※Ends when supplies run out at both stores and EC. EC has a limited sales quantity per day.