When will Bloom Squeeze be released?

It will be released in limited quantities on Thursday, June 4, 2026. Pre-orders will start on Thursday, May 14, 2026, at all The Body Shop stores and on the EC site.

What are the characteristics of the Bloom Squeeze fragrance?

It is a bright and fresh musk scent with a citrus note from bitter grapefruit, lemongrass, and geranium leaf, blended with cruelty-free musk.

What products are in the lineup?

The lineup includes three products: 'Hair & Body Wash' (2,200 yen), 'Fragrance Mist' (3,080 yen), and 'Eau de Toilette' (4,840 yen) (prices include tax).

What environmental considerations are there for The Body Shop's musk products?

The Hair & Body Wash uses packaging that includes recycled plastic, and the bottles for fragrances and other products are made of recycled glass.

What does cruelty-free mean?

It refers to products that do not involve animal testing or harm to animals. The Body Shop has upheld this stance since 1989.

The Body Shop to Release Limited-Edition 'Bloom Musk Zest' from Popular Musk Series on June 4

Published May 21, 2026 10:01 PM ・ Updated Jun 14, 2026 7:36 AM ・ 4 min read ・ Source: PR TIMES

The Body Shop will release three limited-edition 'Bloom Musk Zest' products, featuring a fresh citrus-musk scent, on June 4, 2026. Pre-orders start on May 14 at stores and online, with the collection utilizing eco-friendly packaging.

Launch of 'Bloom Musk Zest'

The Body Shop, the UK-based beauty brand committed to sustainable beauty for all genders, ages, and skin types, will release three limited-edition products under the 'Bloom Musk Zest' collection, featuring a refreshing citrus-musk scent, on Thursday, June 4, 2026. Pre-orders will be accepted starting Thursday, May 14, at stores nationwide and online.

### Scent Profile

'Bloom Musk Zest' blends bitter fresh grapefruit, fresh lemongrass, and aromatic geranium leaf with cruelty-free musk. It is a fresh musk fragrance reminiscent of bright sunshine, blending citrus and green notes. The scent is designed to boost confidence and brighten the mood.

Fragrance Note: Bitter Citrus Fresh Musk

### Product Lineup

- **Bloom Musk Zest Hair & Body Wash**: 250mL for 2,200 JPY (incl. tax). Features a rich lather that cleanses and smooths both skin and hair. Can be used on hair to refresh the scalp. - **Bloom Musk Zest Fragrance Mist**: 100mL for 3,080 JPY (incl. tax). Ideal for light wear and refreshing throughout the day. Estimated lasting time: 1-2 hours. - **Bloom Musk Zest Eau de Toilette**: 60mL for 4,840 JPY (incl. tax). A gender-free Eau de Toilette with a refreshing citrus scent. Estimated lasting time: 4-5 hours.

### Environmental Commitment

The hair & body wash packaging includes recycled plastic sourced through Community Fair Trade in India and is recyclable after use. The glass bottles for the fragrance mist and Eau de Toilette are made from recycled glass, and the aluminum spray nozzles are removable for recycling.

### The Body Shop's Cruelty-Free Musk

All products from The Body Shop are cruelty-free, meaning no animal testing. As the first beauty brand to campaign against animal testing in cosmetics since 1989, and following the launch of 'White Musk' in 1981, the brand has paved the way for ethical fragrances.

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Source: PR TIMES
Category: New Product

The Body Shop to Release Limited-Edition 'Bloom Musk Zest' from Popular Musk Series on June 4

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Launch of 'Bloom Musk Zest'

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