BUB Inc. (Shibuya-ku, Tokyo, CEO: Keiki Umezawa), which operates the sports beauty brand "ONE BREATH," collaborated with "Raffine Running," a running station for runners, for approximately one month from May 26, 2026, to June 25, 2026. This initiative focuses on skin condition after running and proposes skincare as a new conditioning habit after exercise.

In this project, we focused on skin condition after running and had runners experience ONE BREATH products. We proposed skincare as "conditioning gear" for skin changes due to sweat and sebum.

Raffine Running Style Otemachi One Store

Sweat it out, condition your body. And condition your skin.

ONE BREATH proposes skincare not just for beauty, but as "conditioning gear" to support the condition of everyone who enjoys sports.

Just as you care for your body with stretching and nutrition after running, adopt a new habit for your skin: conditioning. This collaboration provided an opportunity for more runners to experience the new value of post-exercise skincare.

Displaying ONE BREATH products and offering trial opportunities to runners

Co-creation with Raffine Running, which supports running culture

Raffine Running, as a running station used daily by many runners, supports conditioning before and after running, providing a comfortable running life.

ONE BREATH also proposes skincare as conditioning gear, not just beauty items, with the desire to "support the condition of everyone who enjoys sports."

This collaboration was realized because both parties share the common value of "conditioning the body."

This project focused on skin condition after running and proposed a new habit of conditioning for the skin, just as the body is cared for after exercise. It provided an opportunity for many runners to experience the new value of post-exercise skincare.

ONE BREATH will continue to work on spreading new conditioning habits by co-creating with partners who support sports culture, including Raffine Running, while staying close to the lifestyles of people who enjoy sports.

Proposing a new conditioning habit to runners for one month

Implementation Period: Tuesday, May 26, 2026 – Thursday, June 25, 2026

Location: Raffine Running Style Otemachi One Store / Neo Store

Content: Display and trial opportunities for ONE BREATH products

Target: Runners using Raffine Running

Sweating is beautiful. | ONE BREATH

Proposing a new lifestyle that connects sports and skincare

ONE BREATH aims to be

a brand that advocates for "sports beauty," a new lifestyle connecting sports and beauty.

When you exercise, you take care of your body. Stretch, get nutrition, rest.

Similarly, we believe that skin affected by sweat, sebum, and UV rays also requires post-exercise conditioning.

Until now, "sports" and "skincare" have generally been discussed as separate fields.

However, we believe that skin is a part of the body and is an essential object of conditioning for everyone who enjoys sports.

This collaboration with Raffine Running is the first step in realizing that idea.

We want to spread the new habit of "conditioning the skin after exercise" in all activities that involve moving the body, including running, saunas, fitness, yoga, outdoor activities, and golf.

ONE BREATH will continue to challenge the creation of a new market and culture called "sports beauty" by actively pursuing co-creation with sports facilities, events, and communities.

More active beauty. More beautiful sports.

ONE BREATH will continue to create new value that connects sports and beauty, while supporting the condition of everyone who enjoys sports.

[ONE BREATH Brand Site]

Official Website: https://tenb.jp/shop/pages/onebreath

Instagram: https://www.instagram.com/onebreath.jp/

Collaborating Company Overview

Company Name: Rebirth Tokyo Co., Ltd.

Representative: Nobuhisa Kawamura, Representative Director

Location: 101-0044 Tokyo Chiyoda-ku Kaji-cho 2-3-12 SIMIZU Bldg. 4F

Company Overview

Company Name: BUB Inc.

Representative: Keiki Umezawa, Representative Director

Location: 150-0021 Tokyo Shibuya-ku Ebisu Nishi 1-19-6 UN Park Bldg. 3F

Business Activities: Sports Beauty Business / Cosmetics Business / Beauty Product Wholesale Business

Inquiries from Customers

BUB Inc.

TEL: 03-6820-6205

Weekdays 10:00 AM – 5:00 PM

FACT BOX

  • Source: PR TIMES
  • Category: コラボレーション
  • Organizations: ONE BREATH