[About 80% of job seekers use DX promotion as a criterion for choosing a company] Minshu Announces '2027 Grad Everyone's DX Corporate Employment Brand Survey'

Minshu Co., Ltd. (Representative Director and CEO: Yuta Akashio, Location: Shinjuku-ku, Tokyo), a group company of Port Inc. that operates the community site "Minshu" for job-seeking students, announced the "2027 Grad Everyone's DX Corporate Employment Brand Survey" targeting students expecting to graduate in 2027 (number of valid responses: 1,904).

1. What is the "2027 Grad Everyone's DX Corporate Employment Brand Survey"? We surveyed and summarized the image and desire to join companies that students expecting to graduate in 2027 believe are advancing in IT/digital utilization and DX.

[Special Site] Minshu 2027 Grad Everyone's DX Corporate Employment Brand Survey https://www.nikki.ne.jp/rd/179762/

2. Survey Background Since the Ministry of Economy, Trade and Industry published the "Guidelines for Promoting Digital Transformation (hereinafter, "DX Promotion Guidelines")" in 2018, DX has been rapidly advancing across industries in Japan. In 2020, the "Digital Governance Code" was published, summarizing the actions required of managers, such as formulating and publishing management visions based on social transformation through digital technology. In 2022, the "Digital Governance Code 2.0" (*1), which integrated the "DX Promotion Guidelines" and the "Digital Governance Code", was published.

Given this social background, it is considered that job-seeking students have an increasing interest in DX. On the other hand, considering that opportunities for job-seeking students to learn about companies' DX initiatives are limited, we surveyed the image and desire to join companies that they believe are advancing in IT/digital utilization and DX, and calculated a DX brand image ranking.

*1 Digital Governance Code 2.0 | Ministry of Economy, Trade and Industry https://www.meti.go.jp/policy/it_policy/investment/dgc/dgc.html

3. Result Overview In this survey, the top-ranked companies in the five major industries of manufacturing, finance, infrastructure, media, and real estate all maintained their top positions from the previous year (targeting 2026 graduates), demonstrating overwhelming brand power. In addition, some companies significantly improved their rankings compared to last year, highlighting that students highly evaluate the unique DX measures of each company.

[Manufacturing]