Amidst the growing national challenge of social isolation and reduced communication among the elderly, TIFANA.COM CO., LTD. (Head Office: Meguro-ku, Tokyo; President and CEO: Hiroya Mori) has introduced its conversational AI agent, "Mimamori Sakura-san," into the elderly support services of Second Life Partners Co., Ltd. (hereinafter referred to as Second Life).
Service Introduced: "Mimamori 365" https://se-prtn.jp
This initiative establishes a unique monitoring operational model that combines an elderly support company with a conversational AI. For the first year, AI Sakura-san will handle approximately 26,000 regular phone calls annually for an initial membership of 500 individuals. The AI will automatically call the target individuals once a week, not only to confirm their well-being but also to alleviate loneliness through casual conversation and detect subtle changes in their physical and mental condition, contributing to the creation of a warm, technology-driven community safety net.
Background of AI Sakura-san Introduction
To prevent social isolation among the elderly, Second Life was considering launching a regular well-being check phone service to maintain the peace of mind and connection for its members.
However, aiming to provide the service to 500 members in the first year alone would require approximately 26,000 calls annually (500 members x 52 weeks), even with just one call per week. If this scale were to be managed solely by staff, a significant amount of time would be dedicated to phone duties, making it difficult to secure sufficient time for the detailed communication and personalized follow-up with each individual that is highly desired. Furthermore, there was a concern that amidst busy daily operations, the check-ins might remain purely formal, risking the oversight of slight changes in health or mood, or signs of life-related anxieties that emerge during conversations.
To address these challenges and provide continuous, high-quality monitoring services to a large number of elderly individuals, Second Life decided to adopt "Mimamori Sakura-san."
Detecting Mental SOS from Conversation Content. Visualizing Changes Unnoticed by Humans
The introduced "Mimamori Sakura-san" understands user changes through natural conversations, similar to interacting with a person.
Its key feature is AI technology that continuously analyzes changes in the user's physical and mental state from the content of their conversations. For example, it continuously tracks speech patterns such as "I haven't had much appetite lately" or "I feel reluctant to go out," and detects minor anomalies that are difficult for humans to notice at an early stage.
When signs of abnormality are detected, it automatically notifies staff, enabling prompt follow-up. In emergencies, it can issue alerts, supporting the establishment of a system for rapid confirmation of the user's situation and necessary actions.
Peace of Mind for Families Living Apart. Automatic Reports and Notification Functions
This service greatly contributes to the peace of mind of families living apart from their elderly loved ones, not just the elderly individuals themselves.
Upon completion of the weekly conversation, AI Sakura-san automatically summarizes the dialogue and sends it as a regular dialogue report to the family's email address. This allows families living apart to easily check on their loved ones' well-being at any time, providing a sense of security and enabling them to monitor from afar.
Additionally, notifications are sent to family members if there are consecutive unanswered calls, offering peace of mind even in unexpected situations.
Future Outlook: Returning Data to the Community to Realize a Society Where No One Is Isolated
Starting with Second Life's new support service "Mimamori 365," launched in June 2026, the conversation logs and analysis data accumulated by AI Sakura-san will be centrally managed on a dedicated dashboard.
Through daily operations, the system will be continuously improved with updates to the interview criteria tailored to users and enhancements to the interface, allowing AI Sakura-san itself to optimally evolve in line with Second Life's operations.
TIFANA.COM CO., LTD., guided by its philosophy of "Making the world smile with the power of AI," aims to contribute to society through this initiative.
We strive to solve the monitoring challenges in an aging society and aim to realize a community-based support system, enabling the elderly to continue living independently and with peace of mind in their familiar homes.
<About AI Sakura-san>
AI Sakura-san is an AI agent that can be used without the customer needing to perform registration or tuning.
With the concept of "AI Sakura-san by your side. Work and happiness, together," it supports DX promotion for companies and local governments through dialogue with AI Sakura-san.
【Reasons Why AI Sakura-san is Chosen】
・Equipped with the latest AI technologies such as ChatGPT and image generation AI
・Acquired AI-related patents and various ISO certifications for quality assurance and cloud security
・Delivered with unique customization in a short period according to the client's business content
・Operation and maintenance tasks are fully automated
Many companies aiming for DX promotion adopt AI Sakura-san. It realizes AI customer service and avatar interactions at stations, commercial facilities, websites, and over the phone using AI, and is widely used in various industries and scenes, including major corporations, local governments, and public transportation.
<Company Introduction>
TIFANA.COM CO., LTD. (Head Office: Meguro-ku, Tokyo)
Operating under the corporate philosophy of "Making the world smile with the power of AI," the company supports DX promotion for businesses and local governments.
Since its establishment in 2000, the company has been involved in website production for all types of industries and business formats, primarily in the web production business. Leveraging this experience, it began developing artificial intelligence (AI) and released "AI Sakura-san" in October 2016. Currently, "AI Sakura-san" is introduced in many companies and local governments across the country, playing a role in DX promotion.
In March 2024, the company joined the HEROS Inc. (Tokyo Stock Exchange listed) group.
FACT BOX
- Source: PR TIMES
- Category: サービス導入