Takarajimasha Toys to Launch New 'Gaogao Heroes' Hero Figures on May 28

Takarajimasha, the leading publisher in Japan by fashion magazine circulation (Headquarters: Chiyoda-ku, Tokyo; CEO: Makoto Sekigawa), will launch the 'Super Battle Army Gaogao Heroes BOOK' under its toy brand 'Takarajimasha Toys' on May 28, 2026.

This product is a pack-gacha toy featuring one hero figure and one set of armor parts. The lineup includes 12 types of heroes and armor motifs based on 'strongest creatures' such as dragons and lions, plus six 'blast light' armor types that glow in the dark. The armor parts are interchangeable, allowing users to create their own original heroes.

In addition, the company will release 'Dig and Assemble! Dinosaur Fossil Excavation BOOK' on May 21, and 'Super Stretchable! Reptile Real Lizard & Crocodile Big Panic BOOK Reborn!' on May 26. The 'Sanrio Characters Secret Accessory BOOK,' released on May 11, became a massive hit, selling out immediately on the official website, 'Takarajima Channel.'

'Takarajimasha Toys' was launched in 2025, leveraging the company's editorial and brand-building expertise to specialize in the toy market. Products are primarily sold in a 'pack-gacha' format, offering the thrill of not knowing what you will get, available at bookstores, convenience stores, and electronics retailers nationwide.