Yamagata Confectionery Manufacturer Denroku to Sell Mascot Character 'Den-chan' Collaboration Goods

Tohan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Hiroaki Kawakami) will collaborate with Denroku Co., Ltd. to sell original goods and smartphone cases featuring Denroku's mascot character 'Den-chan' starting in June.

At the 'National Local Souvenir Book Cover Contest 2025' held by Tohan in 2025, Denroku won the most votes among all 45 book cover designs, securing first place. Due to numerous requests from across the country to commercialize 'Den-chan', the production and sale of collaboration goods were decided. June 2026 marks the 70th anniversary of the company's flagship product 'Denroku-mame'.

Regarding the sale of 'Denroku no Den-chan' goods:

Sales period: From Wednesday, June 10, 2026

Participating bookstores: 47 bookstores nationwide (mascot keychains available at 38 bookstores)

Bookstore list: Here

Products available: 12 types of 'Denroku no Den-chan' original goods

Purchaser novelty: 'Den-chan' bookmark (1 type)

*One bookmark will be given to customers who purchase original goods totaling 1,500 yen or more (tax included).

*Available while supplies last at each store.

Den-chan mascot keychain: 1,650 yen (tax included) (available at select bookstores)

Regarding the sale of 'Denroku' smartphone cases:

Product name: Denroku × caseplay Slim Protection Case

Sales price: 4,980 yen (tax included)

Designs: 6 types / Compatible with over 160 models. Product details here / Compatible model details here

Release date: From Monday, June 1, 2026

Sales site: Smartphone accessory made-to-order platform 'caseplay'

(Operated by FOX Co., Ltd.)

Purchase method:

① Access the product detail page and select the desired design and model.

② Enter the necessary information and place your order; the product will be shipped to your specified address.

Planning and release: Tohan

Product design, production, and sales: FOX