Sharing a New Charm of Hiroshima! 'Momiji Kaiju' Soft Vinyl Toy Project Launched

From March 27, 2026, TOI Inc. (Headquarters: Hiroshima Prefecture, CEO: Kawabata) launched the project "New Hiroshima Souvenir! 'Momiji Kaiju' Soft Vinyl Project" on CAMPFIRE, one of Japan's largest crowdfunding sites, and is currently seeking supporters. This project aims to produce an art toy expressing the "present and past" of Hiroshima and establish it as a new kind of souvenir. In about 3 days since the project started, the funding rate reached 66%. The deadline is May 5th.

[URL] https://camp-fire.jp/projects/919208/view

Project Background For over 10 years, Kawabata has been involved in the development of renowned domestic and international home video game titles as a 3DCG artist. After moving to Hiroshima in 2021 and becoming an independent freelancer, he founded "TOI Inc." The company creates products under the theme: "Guiding you on a journey of new discoveries through art toys born from 'questions'."

In Hiroshima, the "peace" inherited as a lesson from the past coexists with the ordinary "peace" of the present. Therefore, we expressed the kaiju as a guardian deity that lives calmly in the present while carrying the layers of history. This project goes beyond the framework of a mere "souvenir" and aims to become an "art piece" that prompts reflection on Hiroshima's history.