New Charm of Hiroshima to be Communicated! 'Momiji Kaiju' Sofubi Project Launched

TOI Inc. (Headquarters: Hiroshima Prefecture, Representative Director: Kawabata) has launched a crowdfunding project titled "New Hiroshima Souvenir! 'Momiji Kaiju' Sofubi Project" on "CAMPFIRE," one of Japan's largest crowdfunding platforms, starting March 27, 2026, and is currently seeking supporters. This project aims to create an art toy that expresses the "past and present" of Hiroshima, aiming to establish it as a new type of souvenir. Approximately 3 days after the project's launch, the support rate reached 66%. The campaign ends on May 5th.

【URL】 https://camp-fire.jp/projects/919208/view

Background of the Project Kawabata has been involved in the development of numerous renowned domestic and international titles as a 3DCG artist for home video games for over 10 years. After moving to Hiroshima in 2021 and becoming independent as a freelancer, he established TOI Inc. The company's manufacturing theme is "Embark on a journey of new discoveries with art toys born from 'questions'."

Hiroshima coexists with the "peace" inherited as a lesson from the past and the "peace" that is taken for granted today. Therefore, we have expressed a kaiju (monster) as a guardian deity that lives peacefully in the present while carrying the layers of history. This project aims to go beyond the framework of a "souvenir" and become an "art piece" that evokes thoughts on Hiroshima's history. 3D printed item for sample image

Commitment to Manufacturing: Two Colors Expressing Surface and Deep Layer This project expresses Hiroshima's "Surface" and "Deep Layer" through two colors. Not only the planning and design but also the production will be done locally, with "Made in Hiroshima" marked on the sole.

・【Surface】Koshian Color: Symbolizes the culture of a beautiful and orderly peaceful city of today. It embodies a light and friendly image that can be loved as a souvenir and blend into people's daily lives.

・【Deep Layer】Now and Then Color: A clear specification depicting the peace blooming at our feet and the "quiet geological layers" beneath. For those who want to deeply feel the unique energy of the city.

Project Overview Title: New Hiroshima Souvenir! 'Momiji Kaiju' Sofubi Project Platform: CAMPFIRE Period: March 27, 2026 (Friday) - May 5, 2026 (Tuesday) Main Returns: Sofubi figures (Koshian Color / Now and Then Color), Hologram TOI Card, etc. ■ (Partial)

【Sofubi: Standard Edition】Koshian Color *Image is a finished product concept.

【Sofubi: Limited Art Edition】Now and Then Color *Image is a finished product concept.

【Sofubi 2-Type Complete Set】Koshian / Now and Then Color Set

【Hologram TOI Card 2-Type Set】Koshian / Now and Then Color Set

【Keychain】Double Acrylic Keychain Now and Then Color

【Company Profile】 Company Name: TOI Inc. Location: Hiroshima City, Hiroshima Prefecture Representative Director: Kenji Kawabata Established: 2024 Business Activities: Planning and production of art toys, design services, etc. HP: https://www.toi-toy.com/ Instagram: https://www.instagram.com/toi.inc/

Future Outlook - Communicating Regions and Culture Through Art Toys TOI Inc. will continue to provide new discoveries to many people through art toys that originate from everyday "questions." Starting with the 'Momiji Kaiju' project, the company aims to release unique products that reach the world from regional areas. We will continue to create products that serve not only as collection items but also as catalysts for thought.