Sharing a New Charm of Hiroshima! "Momiji Kaiju" Soft Vinyl Figure Project Launched

On March 27, 2026, TOI Inc. (Headquarters: Hiroshima Prefecture; Representative Director: Kawabata) launched the project "New Hiroshima Souvenir! 'Momiji Kaiju' Soft Vinyl Figure Project" on the major domestic crowdfunding site "CAMPFIRE" and is currently seeking supporters. This project aims to create an art toy that expresses the "present and past" of Hiroshima, establishing it as a new type of souvenir. The project reached 66% of its funding goal within approximately three days of its launch. The deadline is May 5th.

[URL] https://camp-fire.jp/projects/919208/view

Project Background Kawabata has spent over 10 years working as a 3DCG artist for home video games, contributing to the development of well-known domestic and international titles. After moving to Hiroshima in 2021 and becoming independent as a freelancer, he established "TOI Inc." He creates products under the theme: "Taking you on a journey of new discovery through art toys born from 'questions' (toi)."

In Hiroshima, the "peace" inherited as a lesson from the past and the "peace" that is taken for granted today coexist. Therefore, he expressed the kaiju as a guardian deity that lives peacefully in the present while carrying the layers of history on its back. This project aims to go beyond the framework of a "souvenir" and become an "art piece" that invites reflection on the history of Hiroshima.

Commitment to Craftsmanship: Two Colors Expressing Surface and Deep Layers In this project, Hiroshima's "Surface" and "Deep Layer" are expressed through two colors. Not only the planning and design but also the production is carried out locally, with the "Made in Hiroshima" mark stamped on the soles of the feet.

・[Surface] Koshian (Sweet Bean Paste) Color: Symbolizes the cultural nature of a modern, beautifully organized city of peace. It embodies a light and approachable image that is loved as a souvenir and blends into people's daily lives.

・[Deep Layer] Now and Then Color: A clear specification that depicts the peace blooming at one's feet and the "quiet strata" beneath the ground. For those who want to feel the unique energy of the city deeply.

Project Overview Title: New Hiroshima Souvenir! "Momiji Kaiju" Soft Vinyl Figure Project Platform: CAMPFIRE Period: March 27, 2026 (Friday) – May 5, 2026 (Tuesday) Main Rewards: Soft vinyl figures (Koshian color / Now and Then color), hologram TOI cards, etc.

Introduction to Main Rewards (Partial) [Soft Vinyl: Regular Edition] Koshian Color [Soft Vinyl: Limited Art Edition] Now and Then Color [Soft Vinyl 2-Piece Complete Set] Koshian / Now and Then Color Set [Hologram TOI Card 2-Piece Set] Koshian / Now and Then Color Set [Keychain] 2-Link Acrylic Key Chain Now and Then Color

Company Overview Company Name: TOI Inc. Location: Hiroshima City, Hiroshima Prefecture Representative Director: Kenji Kawabata Established: 2024 Business Description: Planning and production of art toys, design work, etc. HP: https://www.toi-toy.com/ Instagram: https://www.instagram.com/toi.inc/

Future Outlook - Promoting Region and Culture Through Art Toys TOI Inc. will continue to provide new discoveries to many people through art toys that start with everyday "questions." Starting with this "Momiji Kaiju" project, we aim to release unique products from the region to the world. We will continue to create products that serve as a catalyst for thought, ensuring that art toys are more than just collectible items.