Tokai TV's Premium Business Service 'Edge' Member, Pasco's First Baby Food Brand 'Nigipaku Friends' Achieves Goal in 17 Minutes on Makuake, Exceeding Target by 400%!

Tokai Television Broadcasting Corporation (Headquarters: Higashi-ku, Nagoya City), which operates the corporate-oriented new business support service 'Edge', has made a good start with Pasco Corporation's first baby food brand 'Nigipaku Friends', which it supported for business development.

Just 17 minutes after the start of sales on June 30, 2026, the target amount was achieved, and currently, the total amount of support purchases has exceeded 400% of the target. The 'Super Early Bird Plan' and 'Bundle Discount Plan', which were prepared in limited quantities, have ended their planned numbers, and many parents have expressed their sympathy.

To let more people know, we continue to disseminate project information through SNS and activity reports! Please take a look at the Makuake project page.

Makuake Project Page

Edge continues to accompany turning employees' thoughts into business

This 'Nigipaku Friends' is an example where an idea born from the childcare experience of one employee has gained the sympathy of many people and taken the first step towards business development, which is evaluated in the market.

Edge will continue to support the creation of new businesses based on the real experiences and thoughts of each employee, not just the technology and brands that companies possess, and will accompany challenges that lead to the solution of social issues.

'Nigipaku Friends' Teaser Site

Pasco employee Sakura Hayashi

The trigger for development was the childcare experience of Sakura Hayashi, an employee of Pasco who is also the mother of two children.

'I have to feed them properly'

'I made it, but they won't eat it'

Because of the strong feelings for the children, preparing and feeding weaning food can become a big burden for parents.

Ms. Hayashi herself also experienced similar conflicts while facing childcare during the weaning food period.

From there was born the idea that

'It's okay to rely more on products and services'

'You don't have to bear the burden of childcare alone'

Makuake Project Overview

Project Name: [Pasco's First Baby Food Development] 'Nigipaku Friends' focusing on 'handheld eating'

Implementation Period: Tuesday, June 30, 2026 to Thursday, July 30, 2026 (planned)

Product Name: Nigipaku Friends Mackerel Hamburger

Executor: Shikishima Seipan Corporation [Nigipaku Friends Project] in charge of Hayashi

Implementation Platform: Makuake

'Nigipaku Friends' Teaser Site

About Tokai TV Premium Business Service 'Edge'

'Edge' is a corporate-oriented new business support service operated by Tokai Television Broadcasting Corporation.

Combining Tokai TV's planning power, interviewing power, video production power, and information dissemination power with insights into new business development, we support companies' new challenges.

In addition to providing video content and worksheets for learning the knowledge necessary for new businesses, we provide accompaniment support tailored to the challenges faced by each company, such as organizing business ideas, verifying customer needs, and disseminating information inside and outside the company.

If you are interested, please start with a request for materials!

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Edge Participating Companies (Partial, in 50 Sound Order)

If you are interested, please start with a request for materials!

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Introduction of Lecturers

Mamoru Moroya (Moroya Real Office) New business developer. With over 37 years of experience in creating new businesses, he has been involved in over 10,000 days of new business creation.

He emphasizes the importance of 'will', 'customer perspective', and 'action', and points out traps that are easy to fall into, such as 'pollution of the main business', 'reasoning without experience', and '99% the same mistake', leading many new business managers to success.

He has extensive experience and achievements in various industries, including Misumi, M Out, Raksul, Care Pro, JR East, and Japanese Agriculture.

Wakaba Aoi (Representative Director and CEO of LEO Corporation) Serial entrepreneur. After experiencing new business development as a company employee, he played an active role as the COO of ExaWizards, an AI startup.

He has also been involved in new business development for major companies such as Denso and Toyoda Gosei.

Using a global perspective and practical know-how cultivated in the field, he supports participating companies.

Companions who create Edge together

LEO Corporation: With the philosophy of 'progress through creation', it handles new business support. Chili Corn Can: Using the power of television and video, it communicates the charm and challenges of companies in an exciting way.

Edge to the next generation of business leaders

Edge is a place of learning for business people who are not afraid of challenges and aim to create new value.

We will push the backs of all corporate people who are seriously challenging business development.

[Inquiries and Requests for Materials]

Tokai TV 'Edge' Management Office

Email Address: [email protected] Official Website: https://edge-biz.jp/ Official X: https://x.com/Edge_tokaitv Official Facebook: https://www.facebook.com/profile.php?id=61573423424803 Request for Materials is here Request for Materials