New Product! Primer Brush Special Set

Tokiwa Shokai Co., Ltd. (Location: Tachibana, Sumida-ku, Tokyo; Representative Director and President: Takashi Aizawa) has launched the tfit Delicate Silk Veil Art Primer / Icy Blur Art Primer Brush Special Set on April 18, 2026, as a corporate and quantity-limited new product.

The "Delicate Silk Veil Art Primer," a highly popular product from the tfit brand that gained significant attention on social media last year and quickly sold out, is now available with its cool-type counterpart, the "Icy Blur Art Primer." These two items are now offered in a special set that includes a primer-exclusive brush.

Product Features:

◇ 3-Layer Gel Fitting System

This system features three layers of gel that seamlessly fill pores and unevenness: one layer to fill, one layer to moisturize the skin, and one layer to adhere makeup to the skin, effectively covering pores and unevenness*.

*12-hour water resistance and durability tested

◇ 77% Skincare Ingredients

With 77% skincare ingredients, this primer prevents the common issue of drying out and flaking, instead thoroughly moisturizing the skin while covering pores and unevenness.

◇ Limited Edition Brush Included

Product Overview:

Product Name: tfit Delicate Silk Veil Art Primer Brush Special Set

tfit Icy Blur Art Primer Brush Special Set

Price: 1,870 yen (1,700 yen excluding tax)

Limited release from April 18, 2025, at Loft and our EC site.

Other Lineup:

Product Name: tfit Cover Up Pro Concealer Neutral

Volume: 15g (5g x 3)

Price: 1,650 yen (1,500 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Cover Up Pro Concealer Cool

Volume: 15g (5g x 3)

Price: 1,650 yen (1,500 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Lumiere Skip Tone Up Cream

Volume: 100g

Price: 1,870 yen (1,700 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Delicate Silk Veil Art Primer

Volume: 30mL

Price: 1,870 yen (1,700 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Hydrate Vanish Art Primer

Volume: 30mL

Price: 1,870 yen (1,700 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Translucent Set Finishing Powder 01 White

Volume: 7g

Price: 1,760 yen (1,600 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Translucent Set Finishing Powder 02 Skin Beige

Volume: 7g

Price: 1,760 yen (1,600 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Translucent Set Finishing Powder 04 Lavender

Volume: 7g

Price: 1,760 yen (1,600 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Translucent Set Essential Powder 01 White

Volume: 5g

Price: 1,760 yen (1,600 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Product Name: tfit Translucent Set Essential Powder 02 Skin Beige

Volume: 5g

Price: 1,760 yen (1,600 yen excluding tax)

Available mainly at variety shops, some drugstores, and official online stores.

Official Online Stores:

Qoo10

https://www.qoo10.jp/shop/tfit

Amazon

https://www.amazon.co.jp/stores/TFITOfficial/page/F8533306-8809-4F97-8F3D-90FF241AF236

Tokyo Cosme

https://tokyo-cosme.com/

Company Overview:

Tokiwa Shokai Co., Ltd., founded in 1950, is a general wholesale trading company headquartered in Sumida-ku, Tokyo. Leveraging its long-cultivated distribution network and product development capabilities, the company develops its own brands such as "Hinyari Shirt Shower," "Beauty Veil," and "Amino Master," dealing in daily necessities and cosmetics.