Tokiwa Shokai Co., Ltd. (Location: Tachibana, Sumida-ku, Tokyo; Representative Director and President: Takashi Aizawa) has newly launched the tfit Delicate Silk Veil Art Primer / Icy Blur Art Primer Brush Special Set on April 18, 2026, as a corporate and quantity-limited release.
The "Delicate Silk Veil Art Primer," which gained immense popularity on social media last year and sold out in stores, is a highly popular product from the tfit brand. The "Icy Blur Art Primer" is a cool-type version of this primer. We have now released a special set that includes these two items along with a dedicated primer brush.
Product Features
◇ 3-Layer Gel Fitting System
Three layers of gel cover pores and unevenness without gaps: one layer to fill pores and unevenness, one layer to moisturize the skin, and one layer to adhere makeup to the skin*.
*12-hour water resistance and durability tested
◇ 77% Skincare Ingredients
With 77% skincare ingredients, this primer prevents the common issue of drying out and flaking, thoroughly moisturizing the skin while covering pores and unevenness.
◇ Limited Edition Brush Included
Product Overview
Product Name: tfit Delicate Silk Veil Art Primer Brush Special Set
tfit Icy Blur Art Primer Brush Special Set
Price: 1,870 yen (1,700 yen excluding tax)
Limited release at Loft and our EC site from April 18, 2025 (Note: This date seems to be a typo and likely meant 2026).
Other Lineup
Product Name: tfit Cover Up Pro Concealer Neutral
Volume: 15g (5g x 3)
Price: 1,650 yen (1,500 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Cover Up Pro Concealer Cool
Volume: 15g (5g x 3)
Price: 1,650 yen (1,500 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Luminaire Skip Tone Up Cream
Volume: 100g
Price: 1,870 yen (1,700 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Delicate Silk Veil Art Primer
Volume: 30mL
Price: 1,870 yen (1,700 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Hydrate Vanish Art Primer
Volume: 30mL
Price: 1,870 yen (1,700 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Translucent Set Finishing Powder 01 White
Volume: 7g
Price: 1,760 yen (1,600 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Translucent Set Finishing Powder 02 Skin Beige
Volume: 7g
Price: 1,760 yen (1,600 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Translucent Set Finishing Powder 04 Lavender
Volume: 7g
Price: 1,760 yen (1,600 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Translucent Set Essential Powder 01 White
Volume: 5g
Price: 1,760 yen (1,600 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Product Name: tfit Translucent Set Essential Powder 02 Skin Beige
Volume: 5g
Price: 1,760 yen (1,600 yen excluding tax)
Sold mainly at variety stores, some drugstores, and official online stores
Official Online Stores
Qoo10
https://www.qoo10.jp/shop/tfit
Amazon
https://www.amazon.co.jp/stores/TFITOfficial/page/F8533306-8809-4F97-8F3D-90FF241AF236
Tokyo Cosme
https://tokyo-cosme.com/
Company Profile
Tokiwa Shokai Co., Ltd., founded in 1950, is a general wholesale trading company headquartered in Tachibana, Sumida-ku, Tokyo. Leveraging its long-cultivated distribution network and product development capabilities, it develops its own brands such as "Hinyari Shirt Shower," "Beauty Veil," and "Amino Master," dealing in daily necessities and cosmetics.
FACT BOX
- Source: PR TIMES
- Category: New Product