'Excel' Launches New Shade for Popular All-in-One Serum UV Base, 'Motivate Your Skin'! Lavender Pink Color Achieves Both Rosy Cheeks and Transparency

Sana Excel Motivate Your Skin MT02 (Lavender Pink)

On March 30, 2026, Noevir Group's Tokiwa Pharmaceutical Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch a new color, "MT02 (Lavender Pink)," for the all-in-one serum UV base "Motivate Your Skin" from the makeup brand 'Excel'.

※ Prices shown are manufacturer's suggested retail prices.

◆ The release date is the manufacturer's shipping date. Availability may vary by store.

◆ Pre-sale will be available on the official Excel online shop and Amazon starting March 16, 2025.

Starting in Fall 2025, Excel is updating its brand concept to "Your will, is beautiful." aiming to be a brand that "gives the power to believe in oneself to those who wish to be beautiful in their own way." Base makeup items will be themed around "enhancing, not hiding," delivering products that bring out and utilize one's natural beauty.

"Motivate Your Skin" is an all-in-one serum base with the concept of "Wear confidence every time you apply it." It creates a smooth finish with a single application.

From makeup base to light foundation, all in one bottle. With a single application, it covers pores and dullness while naturally toning up, achieving a smooth, "ultimate bare skin feel" like a peeled egg.

Its comfortable texture, which can be used like skincare, is also highly praised. Equipped with numerous functions desired in a base, it's a product you'll want to use every day, whether for work or leisure.

The new color is "MT02 (Lavender Pink)." It's a pink color that achieves both rosy cheeks and transparency simultaneously. By using a bluish pink with a hint of lavender mixed in, we've focused on an exquisite shade that corrects dullness while adding a healthy flush.

【Development Background】

Since its launch in 2023, "Motivate Your Skin" has been consistently popular, with many calling it "the" base makeup product from Excel, maintaining a performance of 120% year-on-year※.