Potato Chips Become Dressing!? CM Starring Hoikenta in 4 Roles to Air in Tokyo, Nagoya, and Osaka from Mid-April

A potato chip flavored dressing that feels like it should exist everyday, but never did before The taste of the snack foods children love, exactly as it is, in a dressing. For children who won't budge at the words "eat your vegetables," they'll reach out for the "addictive taste" of consomme potato chips and nori-shio (seaweed salt) potato chips—this is the unprecedented dressing born from that idea.

The very "quirkiness" of "Will a potato chip flavored dressing actually sell?" makes housewives in their 30s and 40s stop at the store shelves and generates natural word-of-mouth diffusion on SNS.

--- ■ Recommended usage "Consomme Potato Chip Flavor" and "Nori-shio Potato Chip Flavor" can be used not only as dressings but also in your everyday cooking. The Tokushima Sangyo official Instagram publishes recipes using this product every week.

--- [Consomme Milk Risotto] 20% Motivation, 120% Deliciousness! Consomme Milk Risotto

【Ingredients】 Cheese 50g [A] Cold rice 150g Milk 170ml Bacon 3 slices Shimeji mushrooms 1/4 pack Slightly Weird Dressing Consomme Potato Chip Flavor 2 tbsp [B] Black pepper a little Parsley a little

【Instructions】 1. Put [A] in a frying pan and bring to a simmer while stirring. 2. Add the cheese, and when it starts to melt, serve on a plate. Finish by sprinkling [B] on top. Difficulty: Beginner / Cooking time: 5 minutes

[Nori-shio Potat-chicken] 【Ingredients】 Chicken breast 2 pieces Oil as needed [A] Slightly Weird Dressing Nori-shio Potato Chip Flavor 2 tbsp Mayonnaise 1 tbsp...