Launched by a Dog Training Specialty Store with 150k SNS Followers: Official IP Mascot 'Homepoo' Starts

TokyoDOGS has launched its official IP mascot, 'Homepoo,' with the goal of delivering the wonders of dog training in a fun and accessible way.

Homepoo is a character that conveys the importance of understanding a dog's feelings and the joy of praise-based training through the 'troublesome behaviors' encountered in daily life with dogs. The message it promotes is that 'training is not about strictly controlling a dog, but about communication for a happy life between human and dog.'

Through its official Instagram, 'Homepoo's Daily Life,' the mascot will focus on the following themes: - The feelings behind a dog's 'troublesome' behavior - The importance of praise-based training - Correct communication methods with dogs - Tips for owners to approach training with a positive mindset

In addition to Instagram content, TokyoDOGS plans to expand the joy of 'praise-based training' to society via both real-world and online channels, including LINE stickers, original merchandise planning, and event activations.