Making 'Women's Empowerment' a Core Business Strategy: Call for Seminar Participants

Promoting the active participation of women in companies provides diverse perspectives, leading to the creation of new products and services and improvements in brand power.

The Tokyo Metropolitan Government and the Tokyo Metropolitan Small and Medium Enterprise Support Center are launching the 'Management Strengthening Project through Women's Empowerment' to support the management improvement of SMEs in Tokyo.

We are now calling for participants for the kickoff seminar for this project.

Seminar Details

### Date and Time Monday, June 29, 2026, 15:00 - 18:00

### Contents (Planned) Name: 'WE LEAD TOKYO' - Creating SMEs' 'Next Core Business' through Women's Empowerment × Management Strategy

[Part 1] Why is Women's Empowerment the 'Strongest Management Strategy' Now? - Redefining women's empowerment as a management investment to maximize SMEs' earning capacity. Speakers: - Prof. Akinori Iriyama, Waseda Business School - Ms. Yuko Sasaki, President & CEO, Change Wave Group Inc.

[Part 2] Implementation Examples and Action Strategies for Growth of SMEs × Women - Sharing practical examples of SMEs that established new revenue pillars by introducing female perspectives. Speakers: - Mr. Hiroyuki Nabeshima, President, Ohashi Unyu Co., Ltd. - Ms. Shinobu Fujisaki, President, Dom Dom Food Service, Inc.

[Networking Session] - Networking among participants and speakers. MC: Ms. Ai Kawaguchi, Editor-in-Chief, NewsPicks Studios / NewsPicks for WE

### Venue Uzabase Marunouchi Office (Mitsubishi Building, 2-5-2 Marunouchi, Chiyoda-ku, Tokyo)

### Capacity 100 people (Hybrid in-person/online event)

### Application Method For details, visit the Support Center website: https://www.tokyo-kosha.or.jp/support/women-katsuyakukeiei/index.html

### Application Period May 25 (Mon) to June 15 (Mon)

Project Contents

### Workshops Practical courses to elevate diverse perspectives into sources of innovation. Establishing mechanisms for new value creation through dialogue between management and female leaders. Schedule: Late July (2 sessions), Target: SMEs in Tokyo (approx. 15 companies each).

### Hands-on Support Project accompaniment by experts to organize and refine ideas into concrete businesses.

### Final Presentation An event to showcase new business ideas, broadcast as a program in partnership with NewsPicks. Schedule: Late January, Target: SMEs in Tokyo (approx. 15 companies).

*Detailed information on project contents will be announced on the website.