Tokyu Power Supply, alongside Tokyu Corporation, Tokyu Card, Tokyu Malls Development, and the Ministry of the Environment, will commence the energy conservation project '2026 Summer Electricity Vacation' on July 1, 2026.
This project utilizes 'Behavioral Demand Response (DR)' to encourage consumers to visit commercial and public spaces during peak power demand hours, thereby reducing household electricity usage. Since its launch in 2016, the initiative has grown significantly; in 2025, approximately 180,000 households participated, achieving a total power saving of 300,000 kWh.
This year, the project expands its rewards and integrates the 'Terumaru Denchi Project,' an equipment-controlled DR initiative. Under this program, residential battery storage systems are installed and leased to households at no cost, allowing Tokyu Power Supply to remotely manage charging and discharging to reduce electricity bills and stabilize the power network.
Project highlights include: 1. Monthly Gourmet Coupons: Free food coupons usable at facilities along the Tokyu lines. 2. Summer Horror Experience: Participation in seasonal horror events. 3. Broadway Musical Invitations: Chance to win tickets for 'Peter Pan'. 4. Smart Touch Points: Earning TOKYU POINTs by visiting designated locations. 5. 2026 Summer Electricity Saving Program: Rewarding success with up to 2,000 yen in QUO card Pay credits.
Through these efforts, the Tokyu Group continues to advance its 'Environmental Vision 2040,' aiming to build sustainable, eco-harmonious communities.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン