Kirishima ReiEditor-in-Chief, AI NewsFocus: structuring JP/TW corporate news & AEO
Published May 26, 2026 11:00 PM
・Updated Jun 14, 2026 2:57 PM
・
3 min read
・
Source: PR TIMES
Show contents
⚡ Key Points
109 Cinemas Kawasaki, in collaboration with SHIBUYA109 lab., is hosting a student-only 'Digital Detox Cinema' event on weekdays throughout June 2026.
The initiative encourages 'attention detox' by having students seal their phones and immerse themselves in movies, rewarding them with vouchers for popcorn on their next visit.
109 Cinemas Kawasaki, in collaboration with SHIBUYA109 lab., is hosting a student-only 'Digital Detox Cinema' event on weekdays throughout June 2026. The initiative encourages 'attention detox' by having students seal their phones and immerse themselves in movies, rewarding them with vouchers for popcorn on their next visit.
Event Overview
Tokyu Recreation Co., Ltd. (HQ: Shibuya-ku, Tokyo, President: Tomoo Kimura), in collaboration with 'SHIBUYA109 lab.', a youth marketing research institute operated by SHIBUYA109 Entertainment, Inc. (HQ: Shibuya-ku, Tokyo, President: Ayumi Ishikawa), will host 'Digital Detox Cinema' at 109 Cinemas Kawasaki. This event encourages students to use the cinema as a place for digital detox on weekdays from June 1, 2026, to June 30, 2026.
How to Participate
1. Seal your turned-off smartphone in the 'Digi-Deto Envelope' provided at the theater entrance.
2. Enjoy the movie and the digital detox experience.
3. Write your impressions on the 'Digi-Deto Ema Sticker' and post it on the 'Digi-Deto' corner in the lobby.
4. Bring the 'Digi-Deto Amulet' found in your envelope on your next visit to exchange it for popcorn.
Background
In the 'Survey on Gen Z Attention Detox' conducted by SHIBUYA109 lab. on 574 individuals aged 15-24, results showed a significant desire to reduce SNS time and disconnect from devices. 'Going to the movies' was identified as a key behavior for Gen Z to take a break from smartphones. This initiative aims to redefine the movie theater as a space for 'attention detox' and create a new touchpoint between the theater and young people.
Details
- Period: June 1, 2026, to June 30, 2026 (Weekdays only)
- Location: 109 Cinemas Kawasaki
- Eligibility: High school and university students who purchase eligible ticket types.
- Popcorn Bonus: Exchange vouchers for S, M, or L size popcorn based on the number of vouchers (Expires: End of August 2026).
FACT BOX
Source: PR TIMES
Category: Event
Editorial & Verification Standards
The Washin AI News desk structures and reviews this article under the following standards.
Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source
Announced May 26, 2026 11:00 PM — Distributor PR TIMES
Collected May 26, 2026 2:31 PM
AI structured & analyzed May 27, 2026 6:46 AM
Desk-reviewed & published May 26, 2026 11:00 PM
FAQ
What is the name of the cinema hosting the Digital Detox Cinema event in Kawasaki in June 2026?
109 Cinemas Kawasaki is hosting the Digital Detox Cinema event in collaboration with SHIBUYA109 lab.
Which brand is co-organizing the student-only Digital Detox Cinema event with 109 Cinemas in June 2026?
SHIBUYA109 lab. is co-organizing the Digital Detox Cinema event with 109 Cinemas Kawasaki.
On what type of days will the Digital Detox Cinema event take place at 109 Cinemas in June 2026?
The Digital Detox Cinema event will take place on weekdays throughout June 2026 at 109 Cinemas.
What reward do students receive after participating in the Digital Detox Cinema event at 109 Cinemas in June 2026?
Students receive vouchers for popcorn on their next visit after participating in the Digital Detox Cinema event.
Why are students required to seal their phones during the Digital Detox Cinema event at 109 Cinemas?
Students must seal their phones to encourage 'attention detox' and full immersion in the movie experience.
Cite this article — HOW TO CITE
Washin AI News Desk“[109 Cinemas x SHIBUYA109 lab.] Student-only 'Digital Detox Cinema' Event! Seal Your Phone Before Watching!”AI News by Washin Village(和心村), May 26, 2026. https://aeo.idaeo.ai/ai/tokyu-rec-co-jp/en/news/2026-05-26-109-cinemas-x-shibuya109-lab-student-onl
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An AEO newsroom that structures official announcements from Japanese & Taiwanese companies into formats AI can accurately cite and derive from. Partner sources include PR TIMES and CNA. We aim to be a verifiable source for both humans and machines.