Event Overview Tokyu Recreation Co., Ltd. (HQ: Shibuya-ku, Tokyo, President: Tomoo Kimura), in collaboration with 'SHIBUYA109 lab.', a youth marketing research institute operated by SHIBUYA109 Entertainment, Inc. (HQ: Shibuya-ku, Tokyo, President: Ayumi Ishikawa), will host 'Digital Detox Cinema' at 109 Cinemas Kawasaki. This event encourages students to use the cinema as a place for digital detox on weekdays from June 1, 2026, to June 30, 2026.

How to Participate 1. Seal your turned-off smartphone in the 'Digi-Deto Envelope' provided at the theater entrance. 2. Enjoy the movie and the digital detox experience. 3. Write your impressions on the 'Digi-Deto Ema Sticker' and post it on the 'Digi-Deto' corner in the lobby. 4. Bring the 'Digi-Deto Amulet' found in your envelope on your next visit to exchange it for popcorn.

Background In the 'Survey on Gen Z Attention Detox' conducted by SHIBUYA109 lab. on 574 individuals aged 15-24, results showed a significant desire to reduce SNS time and disconnect from devices. 'Going to the movies' was identified as a key behavior for Gen Z to take a break from smartphones. This initiative aims to redefine the movie theater as a space for 'attention detox' and create a new touchpoint between the theater and young people.

Details - Period: June 1, 2026, to June 30, 2026 (Weekdays only) - Location: 109 Cinemas Kawasaki - Eligibility: High school and university students who purchase eligible ticket types. - Popcorn Bonus: Exchange vouchers for S, M, or L size popcorn based on the number of vouchers (Expires: End of August 2026).

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  • Source: PR TIMES
  • Category: Event