Most Important for Shichi-Go-San is "Family Memories" at 36.1% | Shichi-Go-San is Changing to a "Family Enjoyment Event"

Rental Kimono MySelect (Operated by LIN Co., Ltd. / Kani City, Gifu Prefecture) conducted a survey targeting 100 parents in their 30s to 50s on "What is most important for Shichi-Go-San?"

The survey results were:

Family memories: 36.1%

Prayer ceremony: 26.7%

Photo session: 26.7%

Thus, "creating family memories" was the most common response.

Shichi-Go-San is a Japanese traditional event to celebrate a child's healthy growth, but it can be seen that an increasing number of families are viewing it as an "event for the whole family to spend a special day."

Survey Results | What is Most Important for Shichi-Go-San?

1st Place: Family memories 36.1%

2nd Place: Prayer ceremony 26.7%

2nd Place: Photo session 26.7%

*Multiple answers allowed

"Family Memories" Result in Being Most Important

In this survey, "creating family memories" was the most common response.

Shichi-Go-San is an event to celebrate a child's growth, and at the same time,

Leaving behind family photos

Spending time with grandparents

Enjoying a special time with the entire family

It is clear that its significance as a family anniversary is strengthening.

Shichi-Go-San is Becoming a "Family Event"

While prayer ceremonies and photo sessions are important, this survey revealed that many parents prioritize "time spent with family" even more.

In recent years,

Separating pre-ceremony photos and the actual visit Combining it with a meal Combining it with a family trip

Shichi-Go-San enjoyment methods are diversifying for each household.

From the Perspective of a Specialty Store

At Rental Kimono MySelect, we receive many inquiries such as "We want to cherish family photos" and "We want to create memories with our grandparents too."

Shichi-Go-San is not only a celebration of a child's growth but also a day for the family to build irreplaceable memories.

We believe that celebrating Shichi-Go-San in a way that suits your family, rather than being bound by formality, leads to a highly satisfying day.

Related Pages

Shichi-Go-San Rental

https://www.tomesode-myselect.com/shichigosan/

Shichi-Go-San Helpful Content

https://www.tomesode-myselect.com/news/shichigosan/

Survey Overview

Survey Period: June 2026

Survey Method: Internet Survey (Freeasy)

Target Audience: 100 parents in their 30s to 50s

Survey Sponsor: LIN Co., Ltd.

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◆ LIN Co., Ltd.

Kimono Rental MySelect

HP: https://www.tomesode-myselect.com/

Instagram: https://www.instagram.com/kimono_rental_myselect/

Location: 914-3 Shio, Kani City, Gifu Prefecture

Representative Director: Ryugo Hayashi

Business Content: Nationwide delivery, kimono rental

Business Hours: 10:00 AM - 6:00 PM

Regular Holidays: Wednesdays