LIN-TE is a custom corporate wrapping paper made by upcycling unused newspaper surplus paper, developed by TONICHI Printing.

Why did Shuwa System Shinsya adopt LIN-TE?

They adopted it for their anniversary campaign prize, valuing its SDGs contribution and high-quality character printing.

Can LIN-TE designs be customized?

Yes, logos, characters, and original designs can be precisely printed on newsprint for unique branding.

How is this initiative related to social media?

The partnership began via X (formerly Twitter), marking TONICHI’s first official corporate order through social media.

What value does LIN-TE offer?

It promotes sustainability and creates shareable, collectible packaging that strengthens customer engagement.

TONICHI's Sustainable Newsprint Packaging 'LIN-TE' Adopted by Shuwa System Shinsya for the First Time

Published Jul 9, 2026 9:00 PM ・ Updated Jul 13, 2026 3:10 PM ・ 9 min read ・ Source: PR TIMES

TONICHI's upcycled newsprint packaging 'LIN-TE' has been adopted by Shuwa System Shinsya as a campaign prize, marking the first official corporate order via social media. The collaboration highlights SDGs alignment and sustainable branding.

TONICHI Printing Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Mitsuaki Nishikawa; hereinafter 'TONICHI'), one of the world's largest newspaper printing companies, has secured its first corporate adoption of 'LIN-TE (rinte)', a custom-made, upcycled newsprint packaging made from unused surplus paper, by Shuwa System Shinsya Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Norihisa Tsushima). The adoption was driven by high recognition of its value as an SDGs-aligned product that communicates corporate values.

TONICHI operates 10 rotary press sets at its headquarters plant, making it one of the world’s largest newspaper printers. Together with its group companies, it prints up to 4.3 million copies per day across 90 annual publications, including daily newspapers, specialized journals, and corporate newsletters. 'LIN-TE' is an upcycled product that gives new purpose to unused newsprint (surplus paper) inevitably generated during the printing process. More than just packaging, it conveys a company’s environmental commitment and storytelling directly to customers through products and promotional items. The unique texture and feel of newsprint evoke a sense of 'warm comfort' in recipients. Thanks to TONICHI’s advanced printing technology, corporate characters, logos, and designs are beautifully integrated into the paper, creating one-of-a-kind, non-repetitive custom packaging. Unlike conventional packaging often discarded immediately upon opening, 'LIN-TE' stands out with high design value and rarity, turning into a collectible and shareable novelty item on social media, thus serving as a powerful communication tool to strengthen customer relationships.

This adoption comes from Shuwa System Shinsya, a company with which TONICHI has built rapport through the official corporate social media platform 'X (formerly Twitter)'. This marks the first official corporate order received via social media for TONICHI. A representative from Shuwa System Shinsya stated: 'As a member of the Two Virginz Group, we launched a campaign to express gratitude to everyone who has warmly supported us during our first year under the new structure. We selected the newsprint packaging 'LIN-TE' as a prize, believing it to be an ideal item that aligns with SDGs as a paper-handling business. We are highly satisfied with how our company character has beautifully merged into the newsprint. We plan to use it in various settings such as networking events and promotional activities in the future.'

Going forward, TONICHI will continue promoting sustainable manufacturing by expanding its eco-friendly corporate newsprint packaging 'LIN-TE' and custom-designed newspaper 'TSUTSUMU'. Through collaborations with diverse companies and organizations, TONICHI aims to contribute alongside its partners to realizing a sustainable society and creating new value.

Shuwa System Shinsya Launches Giveaway Campaign for 1st Anniversary!

To commemorate the completion of the special 'LIN-TE' edition, Shuwa System Shinsya is launching a '1st Anniversary Campaign' on its official X account starting July 7. Ten winners selected by lottery from those who follow and repost the campaign post will receive the limited-edition 'LIN-TE' packaging.

Entry Page: https://x.com/shuwasystem_inf/status/2074297924214010119

Press Release (PDF): d119350-230-51272eae321e59924b86363e96fff4a9.pdf

Shuwa System Shinsya | Company Overview

Company Name: Shuwa System Shinsya Co., Ltd.

Representative: Representative Director Norihisa Tsushima

Address: 3-2-5 Kudankita, Chiyoda-ku, Tokyo, Kudankita Building 6F

Business: Book publishing, digital content services, etc.

URL: https://www.shuwasystem.co.jp/

TONICHI Printing | Company Overview

Company Name: TONICHI Printing Co., Ltd.

Established: May 1, 1952 (Showa 27)

Representative: President Mitsuaki Nishikawa

Address: 2-1-30 Echujima, Koto-ku, Tokyo

Business:

【Core Business】Editing, production, and printing of newspapers and other print media

【New Business】Real estate transactions, digital services, location provision services

Online retail, production and sales of fabric backlit signage, etc.

URL: https://tonichi-printing.co.jp/

Information also shared on 'X'!

・Shuwa System Shinsya [Official] https://x.com/shuwasystem_inf

・TONICHI (TONICHI Printing) PR https://x.com/TONICHIPR

FACT BOX

Source: PR TIMES
Category: Partnership
Products / services: LIN-TE