Not 'Perfect' but 'Perfectly' Delicious: Krispy Kreme Sells 'Unsold' Doughnuts Exclusively for Environment Month

Krispy Kreme Doughnuts Launches Limited Sale of 'Imperfect' Doughnuts for Environment Month

Krispy Kreme Doughnuts Japan (KKDJ) is observing Environment Month this June by launching a special initiative to reduce food waste. Exclusively through 'Too Good To Go,' a food waste reduction service provided by Too Good To Go Japan, the company will offer a limited-time 'Environment Month Surprise Box' from June 1 to June 30, 2026, featuring doughnuts that were previously not sold. The service will be rolled out to a total of 53 locations across Japan.

Krispy Kreme Doughnuts (KKD) promotes eco-friendly initiatives globally under the theme 'Love Our Planet.' Since late January 2026, KKDJ has utilized 'Too Good To Go,' a platform that has saved over 600 million meals worldwide. The 'Surprise Box,' containing six doughnuts based on daily sales, is offered at approximately half price—798 yen (including tax)—and has successfully achieved a 30% reduction in waste within one month of implementation.

To further reduce waste, KKDJ is now offering 'imperfect doughnuts' that previously could not be sold due to minor cosmetic issues like scratches, dents, or topping misalignments. While these doughnuts do not meet appearance standards, they are equal in quality and taste to regular products. Approximately 600 such doughnuts were generated each month in Tokyo stores alone, and this new initiative aims to deliver them to customers, recognizing that while they are not visually perfect, they remain delicious.

The 'Environment Month Limited Surprise Box' contains two 'imperfect doughnuts' and one signature 'Original Glazed®,' offered at 398 yen (including tax), roughly half the regular price. The service will expand on June 1 to all stores in Kanagawa Prefecture and the Haneda Airport Terminal 2 store, and on June 15 to all stores in Chiba and Saitama prefectures, totaling 53 stores nationwide.

KKDJ and Too Good To Go remain committed to delivering great taste while contributing to a sustainable society by engaging customers in resolving social challenges.